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What defines a successful product launch to you?

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3 Answers
  1. Lauren Hakim
    Lauren Hakim

    Zendesk Director of Product Marketing | AI • 1y

    Great question! Success metrics can vary across companies, but in my experience successful product launches consistently hinge on clear planning, targeted goals, strong cross-functional collaboration, and continuous measurement. Here are some key elements to focus on: Set clear goals: Establish and align on specific, actionable, and measurable goals well before the launch so you can measure success immediately post-launch and make data-driven decisions. Organize your team: Identify your core tea ...Read More

    5,146 Views
  2. Katie Levinson
    Katie Levinson

    MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y

    You should define the success of your launch BEFORE you actually launch, and even before you finalize your go-to-market (GTM) strategy. This should be done in partnership with your fellow marketing cross-functional teammates, who will be responsible for helping move KPIs, and with the product team, whose strategy and goals will play a major role in your GTM strategy and plan. With that out of the way, a successful product launch really depends on your goals. Are you trying to attract a ton of ne ...Read More

    959 Views
  3. Felicity Coghlan
    Felicity Coghlan

    Glean Senior Product Marketing Manager • 1y

    Of course it is super important to have the typical KPIs in place to measure how successful a launch performs -but one thing I've also started to think about it is the more holistic measures of success. For example, when I came into my current business launches weren't really planned at all. In fact, product would often surprise the rest of the business with features no one knew were coming let alone prepared to tell customers about. Therefore, a creating a successful launch meant one that inter ...Read More

    181 Views

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