Felix Huang
Senior User Acquisition Manager, Hopper
About
Leading Growth Marketing for Hopper's Rental Car marketplace.
Content
Felix Huang
Hopper Senior User Acquisition Manager • February 3
One of the best ways Product Marketers can provide value is through market and consumer insights. Often times Product Management teams are laser-focused on understanding existing customers and developing features to meet their specific needs. Product Marketers can provide perspective on the broad......Read More
770 Views
Felix Huang
Hopper Senior User Acquisition Manager • January 3
I would also check out Product Marketing Alliance. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons of Product Marketers from outside of the US/Canada, which adds great perspective. Another resource I fi......Read More
655 Views
Felix Huang
Hopper Senior User Acquisition Manager • January 3
100% agree with Suyog. Nothing we do exists in a vacuum and all of the positioning and messaging we bring to market should be looked at from a brand lens to ensure consistency. Ultimately, the consumer is not going to differentiate what’s brand marketing and what’s product marketing. It’s all the......Read More
578 Views
Credentials & Highlights
Senior User Acquisition Manager at Hopper
Formerly Skillz, Telus Health,
Lives In Vancouver, Canada
Knows About Consumer Product Marketing, Analyst Relations, Brand Strategy, Messaging, Product Mar......more