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Felix Huang

Felix Huang

Senior User Acquisition Manager, Hopper
Leading Growth Marketing for Hopper's Rental Car marketplace.

Content

Felix Huang
Felix Huang
Senior User Acquisition Manager
What are some ways product marketing can prove their value to product management?
One of the best ways Product Marketers can provide value is through market and consumer insights. Often times Product Management teams are laser-focused on understanding existing customers and developing features to meet their specific needs. Product Marketers can provide perspective on the broad...more
27 Saves
Felix Huang
Felix Huang
Senior User Acquisition Manager
What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
I would also check out Product Marketing Alliance. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons of Product Marketers from outside of the US/Canada, which adds great perspective. Another resource I fi...more
20 Saves
Felix Huang
Felix Huang
Senior User Acquisition Manager
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions. What role does brand marketing play in product marketing?
100% agree with Suyog. Nothing we do exists in a vacuum and all of the positioning and messaging we bring to market should be looked at from a brand lens to ensure consistency. Ultimately, the consumer is not going to differentiate what’s brand marketing and what’s product marketing. It’s all the...more
18 Saves
Credentials & Highlights
Senior User Acquisition Manager at Hopper
Formerly Skillz, Telus Health,
Lives In Vancouver, Canada
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