Sharebird
Sign Up / Sign In
Felix Huang

Felix Huang

Senior User Acquisition Manager at Hopper

Vancouver, Canada

Leading Growth Marketing for Hopper's Rental Car marketplace.

Content

What are some ways product marketing can prove their value to product management?

Felix Huang
Felix Huang

Hopper Senior User Acquisition Manager | Formerly Skillz, Telus Health, • 6y

One of the best ways Product Marketers can provide value is through market and consumer insights. Often times Product Management teams are laser-focused on understanding existing customers and developing features to meet their specific needs. Product Marketers can provide perspective on the broader market and the needs/use cases for segments that a company hasn’t yet targeted. Product Marketers are testing different messages and value-props in-market every day and those learnings can help guide ...Read More

845 Views

What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?

Felix Huang
Felix Huang

Hopper Senior User Acquisition Manager | Formerly Skillz, Telus Health, • 6y

I would also check out PMA. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons of Product Marketers from outside of the US/Canada, which adds great perspective. Another resource I find helpful but is more specific to the Mobile Apps space is the Mobile Presence Podcast. 

754 Views

How important are brand marketing skills for product marketers compared to analytical skills?

Felix Huang
Felix Huang

Hopper Senior User Acquisition Manager | Formerly Skillz, Telus Health, • 6y

100% agree with Suyog. Nothing we do exists in a vacuum and all of the positioning and messaging we bring to market should be looked at from a brand lens to ensure consistency. Ultimately, the consumer is not going to differentiate what’s brand marketing and what’s product marketing. It’s all the same to them!

606 Views