Felix Huang

Felix Huang

Senior User Acquisition Manager, Hopper
Leading Growth Marketing for Hopper's Rental Car marketplace.

Content

Felix Huang
Senior User Acquisition Manager
One of the best ways Product Marketers can provide value is through market and consumer insights. Often times Product Management teams are laser-focused on understanding existing customers and developing features to meet their specific needs. Product Marketers can provide perspective on the broad...more
Felix Huang
Senior User Acquisition Manager
I would also check out Product Marketing Alliance. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons of Product Marketers from outside of the US/Canada, which adds great perspective. Another resource I fi...more
Felix Huang
Senior User Acquisition Manager
100% agree with Suyog. Nothing we do exists in a vacuum and all of the positioning and messaging we bring to market should be looked at from a brand lens to ensure consistency. Ultimately, the consumer is not going to differentiate what’s brand marketing and what’s product marketing. It’s all the...more
Credentials & Highlights
Senior User Acquisition Manager at Hopper
Formerly Skillz, Telus Health,
Lives In Vancouver, Canada