11 answers
Product Marketing Lead at Stripe
Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales funnel) is the easiest way to make yourself indispensible to both product and company strategy.
When you know more than anyone else in the company about how leads turn into pipeline turn into closed business for your product line or area of ownership, product will start to seek you out for your insights.
Also, be a good editor. They will inevitably write a blog post or PRD or some kind of document that requires some critical feedback. Get good at editing and being a thought partner on external facing materials.
Product Marketing Director at Eightfold.ai
I say: "You don't have to deal with the sales people anymore. Just send them to
me." Tears in their eyes...
[There is a 300 character minimum, but my answer was already complete so I'll
fill this out with haiku.
Sales guy got too drunk
Who can save our key meeting?
Product marketing
Si...more
As you establish a relationship with your Product Manager, it is important to
align on expectations. You should understand their needs and pain points and
share with them your vision for how PMM can add value to the team. From there,
it is often helpful to draft a set of goals that reflect the ou...more
Sr. Director and Head of Product Marketing at Gem
It’s a good question, but also a loaded one! Product management needs to prove
their value to the company too, right?
The dynamic you’re describing is common though, unfortunately. I’ve lived it
many times.
The best working relationship comes when both sides have shared goals. If that’s
not rea...more
Head of Marketing at MobileCoin
Remind them that in your title 'product' is first, you are a Product Marketer.
You see yourself as part of their org and are an active participant in all their
meetings. You are team members who always need to be aligned. Initially you rely
on them for KT (knowledge transfer) of the product roadm...more
Product marketer at WIZZCAD
Product Marketing Manager is kind of the role project management for marketing &
internal communications.
the PM & PMM are the two core role of product-market/customer bi-directionel
communication.
As PM, the direction is more of external(market/customer) to internal - to study
the market ne...more
Head Of Marketing at Immutable
Analytics, Attribution and Awareness (of the consumer)
Analytics
Product Managers are constantly looking at key metrics and data to inform
roadmap and resource allocation decisions. To speak the quantitative language, I
recommend creating and referencing a marketing dashboard to track not only...more
Senior User Acquisition Manager at Hopper | Formerly Skillz, Telus Health,
One of the best ways Product Marketers can provide value is through market and
consumer insights. Often times Product Management teams are laser-focused on
understanding existing customers and developing features to meet their specific
needs. Product Marketers can provide perspective on the broad...more
Founder at BrainKraft
In a word - results. Your product managers should have a goal defined for the
product you're supporting. It may not be the most realistic goal, but there
should be a goal you can anchor to. Take that goal and break it down into bite
size pieces. Think about what it's going to take to get a buyer ...more
CEO at PipeDreams Ventures
I think a good PMM should take the stance that "I'm going to know everything
about the product, competitive landscape and our customers." If you do that well
there are several ways to prove value to PMs, for example:
1. Provide competitive insights/positioning they may be missing.
2. Share a ...more
Product Marketing Leader at OCCMundial
Since Prodduct Marketing is in charge of messaging (internal / and guidance for
external) has a really good value with Product Management for translating the
usability, functionality and benefits of any product. Product Manager should be
more focus on release products, and Product Marketing focus...more
