What are some ways product marketing can prove their value to product management?
Instacart Chief Marketing Officer • 8y
As you establish a relationship with your Product Manager, it is important to align on expectations. You should understand their needs and pain points and share with them...
4465 Views
Immutable Head Of Marketing • 6y
Analytics, Attribution and Awareness (of the consumer) AnalyticsProduct Managers are constantly looking at key metrics and data to inform roadmap and resource allocation...
2181 Views
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Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 5y
It’s a good question, but also a loaded one! Product management needs to prove their value to the company too, right?The dynamic you’re describing is common though, unfor...
1627 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
Remind them that in your title 'product' is first, you are a Product Marketer. You see yourself as part of their org and are an active participant in all their meetings....
991 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I'd reframe the question a bit from proving value to adding value. Proving value is a little defensive, vs adding value puts the onus on PMM to show up every day with a t...
961 Views
Close Head of Product Marketing • 3y
This is a great question - especially because I think this relationship between product and marketing (product marketing) is one that often takes time. Trust needs to be ...
694 Views
BrainKraft Founder • 8y
In a word - results. Your product managers should have a goal defined for the product you're supporting. It may not be the most realistic goal, but there should be a goal...
1087 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 7y
I say: "You don't have to deal with the sales people anymore. Just send them to me." Tears in their eyes... [There is a 300 character minimum, but my answer was already ...
944 Views
WIZZCAD Product marketer • 6y
Product Marketing Manager is kind of the role project management for marketing & internal communications. the PM & PMM are the two core role of product-market/c...
981 Views
OCCMundial Product Marketing Leader • 8y
Since Prodduct Marketing is in charge of messaging (internal / and guidance for external) has a really good value with Product Management for translating the usability, f...
894 Views
Hopper Senior User Acquisition Manager | Formerly Skillz, Telus Health, • 6y
One of the best ways Product Marketers can provide value is through market and consumer insights. Often times Product Management teams are laser-focused on understanding ...
845 Views
MarketingStat - Survey insights. Your value Chief Analytics Officer • 3y
Prove that the Product Strategy delivers what it promises. Some multinational companies build the Product Strategy on three elements: - Product technical performance, wh...
400 Views
Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales fu...
2552 Views
Nextdoor fmr Head of Growth and Product Marketing • 6y
I think a good PMM should take the stance that "I'm going to know everything about the product, competitive landscape and our customers." If you do that well there are se...
1898 Views
Related Questions
How do you deal with product managers who don't think marketing provides value or isn't technical?How do you help product management understand the value of product marketing (beyond just "helping us launch things")?How do you approach Product Managers if they don’t provide enough product information/data?How do you establish credibility with product management when you are new to the product marketing team?How can someone transition from SMB or MM product marketing to Enterprise product marketing at a different company?What are two examples that you would share of how you influence the product roadmap to a Product Manager?