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There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
12 answers
All related (146)
Jason Perocho
Vice President, Product Marketing at Braze March 10
Analytical skills tend to be the preferred skill set of a product marketer because they are "running the business". Product Marketers own a product's P&L and must have the business acumen to drive
Raman Sharma
Vice President, Product Marketing at DigitalOcean February 6
In my opinion, a big part of Product Marketing is storytelling - connecting the customers' and prospects' desires and pain points to the capabilities of your products and solutions.  Brand Marketing
John Gargiulo
Head of Global Product Marketing at Airbnb November 30
It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where the distinctions between product ma
Suyog Deshpande
Sr. Director | Head Of Product & Partner Marketing at Samsara November 19
First, you can not decouple analytical skills from brand marketing skills. They are not mutually exclusive. You are right that there is more emphasis on analytical skills in job description for produc
Elain Szu
VP Marketing at Sentry April 8
You've hit upon one of the reasons why marketing in tech is a neverending challenge (and the fun part IMO). I think the best marketers have both strong analytical skills and grasp how to build long-la
Jane Reynolds
Director of Product Marketing at OkCupid March 22
It depends on the role. As Head of Product Marketing at OkCupid, I rely on data and analytics to drive product decisions. But ultimately, my priority is ensuring that our product lives up to our brand
Liz Tassey (she/her)
VP of Marketing at July 8
Brand is more than just a logo or color palette or tag line. Brand is the combination of customer touchpoints that create meaning and belonging for that customer...Brand attracts the customer in the f
Valerie Angelkos
VP of Product Marketing at Howl | Formerly GoogleMay 24
Understanding how Brand Marketing works is critical to succeed in Product Marketing as these two teams work closely together to bring any Marketing and Product work to life. Brand Marketing thinks ab
Anthony Kennada
CEO at AudiencePlus January 28
I definitely appreciate this tension -- and in a perfect world you find the right mix of both on the team. Analytical skills will benefit our understanding of market sizing and opportunity, pricing an
Savita Kini
Director of Product Management, Speech and Video AI at Cisco January 19
Just a feedback on the last comment, as I reacquaint myself to the "new" bay area. I have noticed more emphasis on demand gen skills amongst many startups. If there are stakeholders in the company alr
Feng Hong
Global Product Marketing Manager at TikTok December 21
For companies of a certain DNA (Bay Area, technology), brand marketing is not a priority compared to being able to measure the performance of your own marketing, with a philosophy of investigating wha
Felix Huang
Senior User Acquisition Manager at Hopper | Formerly Skillz, Telus Health,January 2
100% agree with Suyog. Nothing we do exists in a vacuum and all of the positioning and messaging we bring to market should be looked at from a brand lens to ensure consistency. Ultimately, the consume