How important are brand marketing skills for product marketers compared to analytical skills?

It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where the d...

First, you can not decouple analytical skills from brand marketing skills. They are not mutually exclusive. You are right that there is more emphasis on analytical skills...

Analytical skills tend to be the preferred skill set of a product marketer because they are "running the business". Product Marketers own a product's P&L and must hav...

You've hit upon one of the reasons why marketing in tech is a neverending challenge (and the fun part IMO). I think the best marketers have both strong analytical skills ...

A strong product marketer should have skills across both the inbound and outbound components of the role. Inbound = inputs into product to define the roadmap and build th...

In my opinion, a big part of Product Marketing is storytelling - connecting the customers' and prospects' desires and pain points to the capabilities of your products and...

Understanding how Brand Marketing works is critical to succeed in Product Marketing as these two teams work closely together to bring any Marketing and Product work to li...

Of all the skill sets I think are important for a product marketer, brand marketing isn't on the top of the list. In fact, it's probably the opposite - particularly in sm...

Brand is more than just a logo or color palette or tag line. Brand is the combination of customer touchpoints that create meaning and belonging for that customer...Brand ...

This really depends on the business. I think both skills are incredibly valuable for Product Marketing. If you are new to PMM with a brand marketing background, you'll li...

It depends on the role. As Head of Product Marketing at OkCupid, I rely on data and analytics to drive product decisions. But ultimately, my priority is ensuring that our...

The role of product marketing looks different at every company so as such there is no hard and fast rule IMO. Overall, broader marketing experience is always helpful for ...

I've always said that marketing and brand strategy is a mix of art and science, meaning that both brand marketing and analytical skills are essential for product marketer...

Just a feedback on the last comment, as I reacquaint myself to the "new" bay area. I have noticed more emphasis on demand gen skills amongst many startups. If there are s...

For companies of a certain DNA (Bay Area, technology), brand marketing is not a priority compared to being able to measure the performance of your own marketing, with a p...

100% agree with Suyog. Nothing we do exists in a vacuum and all of the positioning and messaging we bring to market should be looked at from a brand lens to ensure consis...

I definitely appreciate this tension -- and in a perfect world you find the right mix of both on the team. Analytical skills will benefit our understanding of market sizi...