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There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
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Related Ask Me Anything Sessions
How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ?
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
How do you draw the line between sales enablement that product marketing is responsible for vs. sales ops?
How do you choose the right channels to activate the audience when you're launching a brand new product?
Other Job Functions
Is it easier to get into a PM role or a PMM role?