What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
For instance, I like Kapost's, Drift's, and Intercom's handbooks.
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
I think the two you mention are solid. Thinking outside of just PMM workflows, in general PMMs need to be extremely tight with the customer and have really strong busines...
3611 Views
Ethos VP Marketing | Formerly Meta, Microsoft • 4y
I also love Drift and Intercom's blogs and handbooks! First Round Review also has some great case studies. For courses, I like Pragmatic Marketing [great PMM frameworks]...
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Moloco Product Marketing Director • 2y
Yes, my two top hands down are Reforge and Lenny's Newsletter (lenny@substack.com).
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Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 6y
I browse a number of different resources from here on Sharebird, AIPMM, Pragmatic, SiriusDecisions (Forrester), Crayon's blog, Medium (includes a number of different publ...
1214 Views
Hopper Senior User Acquisition Manager | Formerly Skillz, Telus Health, • 6y
I would also check out PMA. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons...
752 Views
Kevin Ferguson Founder, Storyteller, Product/Digital Marketer & Video Editor • 6y
I use Twitter Lists to customize my industry resources. I have different Lists for Product Marketing, Brand Storytellers (like Mike, I have AdAge in this group), ABM, Pro...
694 Views
TextNow Product Marketing Lead | Formerly Uber, Strava, AAA • 2y
I’m a big believer in learning from others and real-life case studies that are current, so I use Reforge and PMA for workflow examples and heavily utilize their Slack com...
560 Views