What are you favorite resources to find product marketing workflows and best practices & case studies regarding them?

For instance, I like Kapost's, Drift's, and Intercom's handbooks.

Answer

7 Answers

Consumer Product Marketing Stakeholder Management

Mike Polner

Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y

I think the two you mention are solid. Thinking outside of just PMM workflows, in general PMMs need to be extremely tight with the customer and have really strong business and market context so I try to read a lot of industry (AdAge, Skift Table for Restaurants), and general business publications (NYT, WSJ, TechCrunch.) This is a question I get often, so if others have good resources, share them here!

3,637 Views
Aneri Shah

Ethos VP Marketing | Formerly Meta, Microsoft • 4y

I also love Drift and Intercom's blogs and handbooks! First Round Review also has some great case studies.

For courses, I like Pragmatic Marketing [great PMM frameworks] and Reforge [growth-focused, but really valuable for PMM too].

I find a lot of PM-focused resources to be helpful too since there's often a lot of overlap between the roles - I've subscribed to the Product Manager HQ newsletter for years and often find valuable resources that way.

2,515 Views
Lindsay (Saran) Gatta

Moloco Product Marketing Director • 2y

Yes, my two top hands down are Reforge and Lenny's Newsletter ([email protected]).

721 Views
Julie Brown

Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 6y

I browse a number of different resources from here on Sharebird, AIPMM, Pragmatic, SiriusDecisions (Forrester), Crayon's blog, Medium (includes a number of different publications I recommend following such as Product Marketing Community, Women in Product, Project Product, The Product Launch, etc.) LinkedIn, Facebook (great Product groups here to join like Women in Product & Product Marketing Masters), and Twitter. So many PMMs have treasure troves of workflows, frameworks, and best practices ...Read More

1,218 Views
Felix Huang

Hopper Senior User Acquisition Manager | Formerly Skillz, Telus Health, • 6y

I would also check out PMA. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons of Product Marketers from outside of the US/Canada, which adds great perspective. Another resource I find helpful but is more specific to the Mobile Apps space is the Mobile Presence Podcast.

754 Views
Kevin Ferguson

Kevin Ferguson Founder, Storyteller, Product/Digital Marketer & Video Editor • 6y

I use Twitter Lists to customize my industry resources. I have different Lists for Product Marketing, Brand Storytellers (like Mike, I have AdAge in this group), ABM, Productivity Tools, Video Tips etc. The Product Marketing list includes Sharebird, Drift, Gainsight, HubSpot, Lemonlight as well as prominent CMOs. Here’s what some of the blogs I mentioned above are good for: HubSpot: Inbound Marketing Drift: Conversational Marketing Gainsight: Customer Success Lemonlight: Video Marketing If I co ...Read More

695 Views
Lauren B. Parker

TextNow Product Marketing Lead | Formerly Uber, Strava, AAA • 2y

I’m a big believer in learning from others and real-life case studies that are current, so I use Reforge and PMA for workflow examples and heavily utilize their Slack communities. Reforge has been helpful for knowledge sharing, making content readily available and downloadable. Reforge and PMA slack channels also make it accessible to talk to the people who created those workflows to understand the thought process behind them. It’s easy to go to these sites and try to make them fit your use case ...Read More

564 Views