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What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?

For instance, I like Kapost's, Drift's, and Intercom's handbooks.
7 Answers
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12

I think the two you mention are solid. Thinking outside of just PMM workflows, in general PMMs need to be extremely tight with the customer and have really strong business and market context so I try to read a lot of industry (AdAge, Skift Table for Restaurants), and general business publications (NYT, WSJ, TechCrunch.) This is a question I get often, so if others have good resources, share them here!

2752 Views
Aneri Shah
Aneri Shah
Ethos Head of Marketing, B2BFebruary 17

I also love Drift and Intercom's blogs and handbooks! First Round Review also has some great case studies. 

For courses, I like Pragmatic Marketing [great PMM frameworks] and Reforge [growth-focused, but really valuable for PMM too]. 

I find a lot of PM-focused resources to be helpful too since there's often a lot of overlap between the roles - I've subscribed to the Product Manager HQ newsletter for years and often find valuable resources that way. 

1132 Views
Lindsay (Saran) Gatta
Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For FriendsJanuary 23

Yes, my two top hands down are Reforge and Lenny's Newsletter ([email protected]).

403 Views
Lauren B. Parker, MBA
Lauren B. Parker, MBA
Strava Sr. Product Marketing ManagerDecember 20

I’m a big believer in learning from others and real-life case studies that are current, so I use Reforge and PMA for workflow examples and heavily utilize their Slack communities. Reforge has been helpful for knowledge sharing, making content readily available and downloadable. Reforge and PMA slack channels also make it accessible to talk to the people who created those workflows to understand the thought process behind them. It’s easy to go to these sites and try to make them fit your use case, but learning from the people who created them makes them more actionable - that’s how they become best practices.

If you’re not ready to start a group or 1:1 conversation, scroll through the channels. It’s a treasure trove of information, case studies, and best practices. If you’re ready to jump into these communities and start a conversation, here’s an outline to use:

  1. Start with context on the situation

  2. Share how PMM is set up at your company so that those in similar positions can chime in.

  3. Share what you’re trying to solve.

I did this when I was shifting from a B2C-focused campaign to a more B2B2C flywheel model. I was able to learn from other B2B and B2C PMMs, as well as hear some of the pitfalls others that were moving to B2B2C were facing. I know going into these spaces can feel incredibly vulnerable but the best part about them is that we’re all trying to be better and people are more willing to share than you might think. We’re PMMs, we don’t gatekeep. 

416 Views
Felix Huang
Felix Huang
Hopper Senior User Acquisition ManagerJanuary 3

I would also check out Product Marketing Alliance. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons of Product Marketers from outside of the US/Canada, which adds great perspective. Another resource I find helpful but is more specific to the Mobile Apps space is the Mobile Presence Podcast. 

688 Views
Julie Brown
Julie Brown
Project Product Fractional Product Marketer & Event StrategistDecember 3

I browse a number of different resources from here on Sharebird, AIPMM, Pragmatic, SiriusDecisions (Forrester), Crayon's blog, Medium (includes a number of different publications I recommend following such as Product Marketing Community, Women in Product, Project Product, The Product Launch, etc.) LinkedIn, Facebook (great Product groups here to join like Women in Product & Product Marketing Masters), and Twitter. So many PMMs have treasure troves of workflows, frameworks, and best practices they share on various blogs and social platforms.

1139 Views
Kevin Ferguson
Kevin Ferguson
Kevin Ferguson Founder, Storyteller, Product/Digital Marketer & Video EditorMarch 12

I use Twitter Lists to customize my industry resources. I have different Lists for Product Marketing, Brand Storytellers (like Mike, I have AdAge in this group), ABM, Productivity Tools, Video Tips etc. 

The Product Marketing list includes Sharebird, Product Marketing Alliance, Product Marketing World, Drift, Gainsight, HubSpot, Lemonlight as well as prominent CMOs.

Here’s what some of the blogs I mentioned above are good for:

  • HubSpot: Inbound Marketing
  • Drift: Conversational Marketing
  • Gainsight: Customer Success
  • Lemonlight: Video Marketing

If I come across industry blogs that may not be promoted through Twitter, I create a bookmarked
folder on my desktop.

613 Views
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