What are you favorite resources to find product marketing workflows and best practices & case studies regarding them?

For instance, I like Kapost's, Drift's, and Intercom's handbooks.

5 answers

Head of Product Marketing at Ethos Life | Formerly Meta, Microsoft • February 17

I also love Drift and Intercom's blogs and handbooks! First Round Review also has some great case studies. For courses, I like Pragmatic Marketing [great PMM frameworks] and Reforge [growth-focused,

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Mike Polner

Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic Arts • December 12

I think the two you mention are solid. Thinking outside of just PMM workflows, in general PMMs need to be extremely tight with the customer and have really strong business and market context so I try

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Demandbase VP Product and Industry Marketing, Jackie Palmer

on Stakeholder Management

Product Marketing Leader, Jennifer Kay

on Consumer Product Marketing

Attentive Director of Product Marketing, Candice Sparks

on Stakeholder Management

Kevin Ferguson

Founder, Storyteller, Product/Digital Marketer & Video Editor at Kevin Ferguson • March 11

I use Twitter Lists to customize my industry resources. I have different Lists for Product Marketing, Brand Storytellers (like Mike, I have AdAge in this group), ABM, Productivity Tools, Video Tips et

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Felix Huang

Senior User Acquisition Manager at Hopper | Formerly Skillz, Telus Health, • January 3

I would also check out Product Marketing Alliance. They have good blog content, a podcast, and a really active Slack Community. One thing I like about their Slack group is that it includes tons of Pro

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Julie Brown

Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • December 2

I browse a number of different resources from here on Sharebird, AIPMM, Pragmatic, SiriusDecisions (Forrester), Crayon's blog, Medium (includes a number of different publications I recommend following

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What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?

What are you favorite resources to find product marketing workflows and best practices & case studies regarding them?