Franki Chamaki
Marketing VP, HIVERY
About
Co-founder, B2B marketing Entrepreneurship and Coffee
Content
Franki Chamaki
HIVERY Marketing VP • June 10
1. Audit existing channels: What is working, why, and what is not working? Why? Gather data on the performance of each channel, including metrics like conversion rates, cost per lead, and return on investment (ROI). Determine gaps. 2. Understand your UVP and target audience: Gain a......Read More
265 Views
Franki Chamaki
HIVERY Marketing VP • June 14
In any demand generation role, you are very clear on the "must-have" KPIs e.g., ROI, MLQs, conversion Rate, CPL, etc. This is all about being "efficient," but you also need to be "effective", and to me, it's 80% (efficient) / 20% (effective) = Complete KPI Effective means are more qualitati......Read More
262 Views
Franki Chamaki
HIVERY Marketing VP • June 15
Before you start any Demand Generation strategy, step back and ask, what are the company goals? Have they changed? Review your UVP and ICP. Do these still ring true? It's also important to review/audit what has worked well in the past and what has not. Tactics and inform strategy. This can involv......Read More
247 Views
Franki Chamaki
HIVERY Marketing VP • June 15
They serve as powerful social proof, building credibility and trust with potential customers. Testimonials provide real-world evidence of the value and benefits of the product or service, helping to overcome objections and instill confidence in prospects. Incorporating customer and partner testim......Read More
215 Views
Credentials & Highlights
Marketing VP at HIVERY
Lives In City of Sydney, NSW