Franki Chamaki

Marketing VP, HIVERY

Content

When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?

Franki Chamaki

HIVERY Marketing VP • 2y

Audit existing channels: What is working, why, and what is not working? Why? Gather data on the performance of each channel, including metrics like conversion rates, cos...

293 Views

What is an important KPI that you see demand generation teams completely missing?

Franki Chamaki

HIVERY Marketing VP • 2y

In any demand generation role, you are very clear on the "must-have" KPIs e.g., ROI, MLQs, conversion Rate, CPL, etc. This is all about being "efficient," but you also n...

288 Views

How do you determine which types of campaigns to include in a Demand Generation strategy?

Franki Chamaki

HIVERY Marketing VP • 2y

Before you start any Demand Generation strategy, step back and ask, what are the company goals? Have they changed? Review your UVP and ICP. Do these still ring true? I...

275 Views

What role do customer and partner testimonials play in a demand generation campaign’s content strategy?

Franki Chamaki

HIVERY Marketing VP • 2y

They serve as powerful social proof, building credibility and trust with potential customers. Testimonials provide real-world evidence of the value and benefits of the pr...

231 Views

Credentials & Highlights

Marketing VP at HIVERY

Lives In City of Sydney, NSW

Communities

Product Marketing Community

Product Management Community

Demand Generation Community

Revenue Operations Community

Customer Success Community

Sharebird

Social