How do you determine which types of campaigns to include in a Demand Generation strategy?

Typically, most campaigns can fall into one of the two buckets: awareness or performance. We need to create campaigns that have a balance of brand and performance as we c...

A demand gen strategy should be a mix of campaigns tied to funnel stages. Content must be created to align with each of these stages Brand Awareness Top of Funnel campa...

This is a deceptively difficult question to answer. Simply speaking, assuming you have the data to know the answers to the following, I would use the following factors to...

Test! Build a good case for why you think something would make for a worthwhile test and try it out. Be upfront that it's a test, what your hypothesis is and why, and tha...

Determining what types of campaigns/tactics to include in your strategy starts with you understanding every milestone metric in your funnel. What is your acquisition cost...

You should determine which types of campaigns to include in a demand generation strategy based on the objectives you are trying to achieve. Think through where your organ...

Before you start any Demand Generation strategy, step back and ask, what are the company goals? Have they changed? Review your UVP and ICP. Do these still ring true? I...