When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?

Have a beginner's mind. What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown)....

1. DG team -- it's important for me to take a quick glance at the numbers but more important to get a better, fuller, picture from the team. What in the last 6 months has...

Stepping into a new role as a Demand Gen leader requires a strong understanding of the core business model, go-to-market strategy and revenue process, first and foremost...

Here’s what I think are the first three steps in identifying the best channels to drive the right demand:Audit the lead source/channel for every closed-won customer from ...

Audit existing channels: What is working, why, and what is not working? Why? Gather data on the performance of each channel, including metrics like conversion rates, cos...

Every business is different, and the optimal approach will vary depending on your go-to-market strategy, target audience, and goals. Nevertheless, these three steps can b...