What is an important KPI that you see demand generation teams completely missing?
Eightfold Senior Director of Demand Generation • 3y
ROI and marketing attribution is the most challenging KPIs for startups in the technology space; most of these companies do not measure CLV and instead, they measure resu...
2909 Views
GitLab Head of Growth Marketing • 3y
A fully burdened CAC/LTV (cost of acquisition vs lifetime value) model. This is very hard to do and even harder to do right but it is the only way to truly understand if ...
1121 Views
OpenPhone VP of Marketing • 3y
The biggest thing that many demand generation teams miss is a Revenue metric. Typical ones to think of are: ARR Customers Pipeline ($ based) # of Opportunities For ma...
1671 Views
Showpad Director, Growth Marketing | Formerly a child • 3y
1. Cost per $1 of pipeline I see a lot of teams simply focus on cost per lead, then cost per opp, then cost per closed won -- but when you look at cost per $1 of pipeline...
1939 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
Great question! To me, it would be what I call 'MCI' (Marketing Customer Interaction) or 'MAI' (Marketing Account Interactions). The goal here is to track marketing touch...
719 Views
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 2y
Brandformance.Brandformance is the idea of driving brand awareness to improve performance and conversion rates.Most demand gen teams are laser focused on clicks and conve...
727 Views
Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 8mo
Pipeline Velocity - many focus on getting leads into the funnel but it’s also valuable to help get those deals to close faster!
449 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
From a product-led growth (PLG) perspective, I don’t see enough emphasis put on identifying and tracking toward an activation or “aha moment” KPI. What is the one action ...
491 Views
Snowflake Head of GCC Marketing, India • 2y
There are a couple of KPIs that can do with some love:Customer Lifetime Value: We don’t see enough emphasis on CLV, which is an important metric in improving customer ret...
475 Views
Salesforce Senior Director, Global SMB and Growth Campaigns • 1y
While KPIs such as MQLs, SQLs, Marketing generated pipeline are typical, I think KPIs that allow marketing and sales to get more granular into what is actually happen wit...
549 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Today, some Demand Generation teams still work off of leads and not pipeline/revenue. Leads are only a leading indicator to revenue - they should not be goals or tied to ...
484 Views
BILL Director, Demand Generation • 1y
An often-overlooked KPI for demand generation teams is your company’s brand strength 🌟. It’s easy for demand generation professionals to focus solely on bottom-of-funnel ...
907 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
From a product-led growth (PLG) perspective, I don’t see enough emphasis put on identifying and tracking toward an activation or “aha moment” KPI. What is the one action ...
469 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 1y
Net new expansion revenue. Most demand gen teams are positioning at the top of the funnel and driving net new logos. I think more demand gen teams should be focused on cu...
596 Views
HIVERY Marketing VP • 2y
In any demand generation role, you are very clear on the "must-have" KPIs e.g., ROI, MLQs, conversion Rate, CPL, etc. This is all about being "efficient," but you also n...
288 Views