Hema Thanki

Product Marketing @ Twilio Segment, Twilio

Content

How do you segment your customers? What tools/data/insights do you use?

Hema Thanki

Twilio Product Marketing @ Twilio Segment • February 7

Depending on which part of the funnel you want to segment and whether its for customers or prospects. An often great place to start for customer segmentation is looking at the customer lifecycle, and segmenting based on that -- all the way from onboarding to advocacy. This is of course great for ......Read More

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If you were building a PMM team from the ground up, e.g. in a startup, which responsibilities would you want to own vs what would you expect the PM team to manage?

Hema Thanki

Twilio Product Marketing @ Twilio Segment • March 15

The approach will typically vary depending if the startup is pre or post PMF. Pre-PMF you need to be pretty open to a broad set of workstreams falling under PMM. It will also depend if you have a wider marketing team or not. PMM can often help define what other marketing roles are required. When ......Read More