How do you segment your customers? What tools/data/insights do you use?

At all the companies I’ve been at, the one consistent segmentation lens has always been company size. Bigger company = more people = more licenses you can sell. Other l...

Depending on which part of the funnel you want to segment and whether its for customers or prospects. An often great place to start for customer segmentation is looking a...

I always segment in three dimensions: One traditional segmentation metric (size, industry, geography, etc.); the problems experienced (that create a need for the product)...