If you were building a PMM team from the ground up, e.g. in a startup, which responsibilities would you want to own vs what would you expect the PM team to manage?

One of the things I have noticed during my time at various companies is that PMs may not get the opportunity to interact and engage with customers as much as they like. T...

I believe PMM should own how we articulate the value of our products or solutions to the market. That would include enabling internal teams with clear messaging and posit...

The approach will typically vary depending if the startup is pre or post PMF. Pre-PMF you need to be pretty open to a broad set of workstreams falling under PMM. It will ...

This is something I have experience doing since I was one of the first monetization product marketers at Instagram and the first product marketer at Slack. I'll say that ...

Philosophically, I think it comes down to the "what" (both), the "why" (PMM) and the "how" (PM). The interesting part is the ways in which the "how" and the "why" inform ...