Jena Donlin

Jena Donlin

Senior Product Marketing Manager, Snowflake

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Jena Donlin
Senior Product Marketing Manager at Snowflake
Jena Donlin
Senior Product Marketing Manager
We currently use Highspot — before this we've used a number of CMS systems including Drive & Google Docs, Dropbox Paper, Percolate, and Docurated. We also evluated Guru and some others. We also use Confluence for internal documentation. No tool has been perfect — but we've seen good traction with...more
Jena Donlin
Senior Product Marketing Manager
I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the path to fulfill this larger mission and objective.  There is a 20-year-roadmap exercise in Jake Knapp's Brand Design sprint ...more
Jena Donlin
Senior Product Marketing Manager
Building on Jennifer's reply above, we have 4 tiers. We aim to do proactive work (meaning working with BDRs, sales, account managers, success team) to identify a way to engage, grow, or expand an account within the top 10 accounts. This hits all points in the funnel and often involved multiple te...more
Credentials & Highlights
Senior Product Marketing Manager at Snowflake
Lives In San Leandro, California