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Jena Donlin
Product Marketing Lead, Snowflake
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Jena Donlin
Snowflake Product Marketing Lead • February 1
We currently use Highspot — before this we've used a number of CMS systems including Drive & Google Docs, Dropbox Paper, Percolate, and Docurated. We also evluated Guru and some others. We also use Confluence for internal documentation. No tool has been perfect — but we've seen good traction with......Read More
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Jena Donlin
Snowflake Product Marketing Lead • January 30
Building on Jennifer's reply above, we have 4 tiers. We aim to do proactive work (meaning working with BDRs, sales, account managers, success team) to identify a way to engage, grow, or expand an account within the top 10 accounts. This hits all points in the funnel and often involved multiple te......Read More
961 Views
Jena Donlin
Snowflake Product Marketing Lead • January 30
I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the path to fulfill this larger mission and objective. There is a 20-year-roadmap exercise in Jake Knapp's Brand Design sprint ......Read More
597 Views
Jena Donlin
Snowflake Product Marketing Lead
Product Marketing Life | Jena Donlin, Snowflake
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In the first Product Marketing Life podcast of 2021, we got together with Jena Donlin, Senior Product Marketing Manager at Snowflake, and discussed onboarding as a new product marketer. Jena shares how she prepared for her move to Snowflake, what she thinks helped her secure the role, expectation......more
Credentials & Highlights
Product Marketing Lead at Snowflake
Lives In San Leandro, California
Knows About Stakeholder Management, Enterprise Product Marketing, Product Marketing / Demand Gen ......more