Jena Donlin

Product Marketing Lead, Snowflake

Content

What is the best tool to store/distribute your marketing and sales assets?

Jena Donlin

Snowflake Product Marketing Lead • 7y

We currently use Highspot — before this we've used a number of CMS systems including Drive & Google Docs, Dropbox Paper, Percolate, and Docurated. We also evluated Gu...

2059 Views

What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?

Jena Donlin

Snowflake Product Marketing Lead • 7y

Building on Jennifer's reply above, we have 4 tiers. We aim to do proactive work (meaning working with BDRs, sales, account managers, success team) to identify a way to e...

1058 Views

How far into the future do you believe Product Marketers need visibility into the product roadmap to be effective and why?

Jena Donlin

Snowflake Product Marketing Lead • 7y

I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the ...

631 Views

Jena Donlin

Snowflake Product Marketing Lead

Product Marketing Life | Jena Donlin, Snowflake

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In the first Product Marketing Life podcast of 2021, we got together with Jena Donlin, Senior Product Marketing Manager at Snowflake, and discussed onboarding as a new product marketer. Jena shares how she prepared for her move to Snowflake, what she thinks helped her secure the role, expectation...more