Jena Donlin

Senior Product Marketing Manager, Snowflake

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Jena Donlin

Senior Product Marketing Manager at Snowflake

Jena Donlin

Senior Product Marketing Manager

What tool do you use to store/distribute your marketing and sales assets? I'm using Sharepoint currently, but there clearly is a room for improvement. What would be your advise on the best instrument?

We currently use Highspot — before this we've used a number of CMS systems including Drive & Google Docs, Dropbox Paper, Percolate, and Docurated. We also evluated Guru and some others. We also use Confluence for internal documentation. No tool has been perfect — but we've seen good traction with...more

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Jena Donlin

Senior Product Marketing Manager

How far into the future do you believe Product Marketers need visibility into the product roadmap to be effective and why?

I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the path to fulfill this larger mission and objective. There is a 20-year-roadmap exercise in Jake Knapp's Brand Design sprint ...more

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Jena Donlin

Senior Product Marketing Manager

What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?

Building on Jennifer's reply above, we have 4 tiers. We aim to do proactive work (meaning working with BDRs, sales, account managers, success team) to identify a way to engage, grow, or expand an account within the top 10 accounts. This hits all points in the funnel and often involved multiple te...more

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Credentials & Highlights

Senior Product Marketing Manager at Snowflake

Lives In San Leandro, California