Jena Donlin
Senior Product Marketing Manager, Snowflake
Content
Jena Donlin
Senior Product Marketing Manager at Snowflake
Product Marketing Life | Jena Donlin, Snowflake
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In the first Product Marketing Life podcast of 2021, we got together with Jena
Donlin, Senior Product Marketing Manager at Snowflake, and discussed onboarding
as a new product marketer. Jena shares how she prepared for her move to
Snowflake, what she thinks helped her secure the role, expectation...more
Senior Product Marketing Manager
We currently use Highspot — before this we've used a number of CMS systems
including Drive & Google Docs, Dropbox Paper, Percolate, and Docurated. We also
evluated Guru and some others. We also use Confluence for internal
documentation. No tool has been perfect — but we've seen good traction with...more
Senior Product Marketing Manager
I would highly recommend having visibility and clarity on your product vision
and mission as part of undersetanding the roadmap. To me, the product roadmap
should be the path to fulfill this larger mission and objective.
There is a 20-year-roadmap exercise in Jake Knapp's Brand Design sprint ...more
Senior Product Marketing Manager
Building on Jennifer's reply above, we have 4 tiers. We aim to do proactive work
(meaning working with BDRs, sales, account managers, success team) to identify a
way to engage, grow, or expand an account within the top 10 accounts. This hits
all points in the funnel and often involved multiple te...more
Credentials & Highlights
Senior Product Marketing Manager at Snowflake
Lives In San Leandro, California
Work with Jena