How far into the future do you believe Product Marketers need visibility into the product roadmap to be effective and why?
6 Answers
Altruist VP of Marketing • 5y
This will depend on the type of business you are in. Hardware? Enterprise? These have longer development and sales cycles so the teams have to plan much further ahead vs....
1767 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
As a PMM, you should have visibility into the entire roadmap - as far out as it goes. You and your PM should basically be joined at the hip, and you should be an active ...
641 Views
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Snowflake Product Marketing Lead • 7y
I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the ...
631 Views
Cisco Director of Product Management, Speech and Video AI • 8y
I agree with Mike. Being part of the product life-cycle planning gives you visibility into the future as well as whats currently ready to ship. I prefer to create hierarc...
515 Views
BrainKraft Founder • 8y
I will be the devil's advocate. The PMM needs visibility into the roadmap as far as it relates to current products and next products. I break the product world into 3 bas...
451 Views
Square Product Lead • 8y
Agree with Mike! PMM needs to be part of the roadmap development process. Most companies do annual planning. So you should know where you are taking the product to in the...
676 Views
Related Questions
How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?What do you think of a public product roadmap for the customers as part of product marketing?At what stage of product roadmap planning and execution should you step in as a product marketer?As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?