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All related (46)
Anna Wiggins
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine August 11
This will depend on the type of business you are in. Hardware? Enterprise? These have longer development and sales cycles so the teams have to plan much further ahead vs. a self service model where pr
Carrie Zhang
Product Lead at Square January 5
Agree with Mike! PMM needs to be part of the roadmap development process. Most companies do annual planning. So you should know where you are taking the product to in the next year. Then, what are the
Savita Kini
Director of Product Management, Speech and Video AI at Cisco January 17
I agree with Mike. Being part of the product life-cycle planning gives you visibility into the future as well as whats currently ready to ship. I prefer to create hierarchy of messaging - Company, por
Jena Donlin
Product Marketing Lead at Snowflake January 30
I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the path to fulfill this larger mi
Mike Flouton
VP, Product at Barracuda Networks December 29
 As a PMM, you should have visibility into the entire roadmap - as far out as it goes. You and your PM should basically be joined at the hip, and you should be an active collaborator in influencing an
Dave Daniels
Founder at BrainKraft April 13
I will be the devil's advocate. The PMM needs visibility into the roadmap as far as it relates to current products and next products. I break the product world into 3 basic categories: current product