How far into the future do you believe Product Marketers need visibility into the product roadmap to be effective and why?

This will depend on the type of business you are in. Hardware? Enterprise? These have longer development and sales cycles so the teams have to plan much further ahead vs. a self service model where pr

Agree with Mike! PMM needs to be part of the roadmap development process. Most companies do annual planning. So you should know where you are taking the product to in the next year. Then, what are the

I agree with Mike. Being part of the product life-cycle planning gives you visibility into the future as well as whats currently ready to ship. I prefer to create hierarchy of messaging - Company, por

I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the path to fulfill this larger mi

 As a PMM, you should have visibility into the entire roadmap - as far out as it goes. You and your PM should basically be joined at the hip, and you should be an active collaborator in influencing an

I will be the devil's advocate. The PMM needs visibility into the roadmap as far as it relates to current products and next products. I break the product world into 3 basic categories: current product