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All related (45)
Alina Fu
Head of Marketing for Viva Goals and Learning (Director) at Microsoft December 1
ABM is a topic that is near and dear to my heart, as we just announced 7 new ABM integrations and hosted a webinar about ABM strategies. Data-driven marketing has extended beyond analytics, social, SE
Mandy Schafer
Director of Product Marketing at Mastercard June 16
ABM is near and dear to my heart as I was in the middle of the tornado that spun up the term ABM during my time at Demandbase. As the PMM there at the time, we not only defined what ABM was, but also
April Rassa
Product Marketing at Cohere | Formerly Adobe, Box, GoogleJanuary 19
Traditional B2B marketing is often done through broad-reaching campaigns. Most marketers try to get their word out—as far and as wide as possible—by leveraging different marketing channels: owned, ear
Natalie Louie
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, ResponsysMay 5
With traditional marketing we have a wider audience and are doing a marketing volume play and casting a wider net. With an ABM strategy we know exactly who we want to go after and it’s a targeted, sma
Jennifer Ottovegio
Fmr Director of Product Marketing at Narvar October 18
  To put it simply, ABM is a more targeted approach to storytelling and demand generation. Instead of telling 1 or 2 broad stories to large groups of prospects and/or leads, ABM forces the PMM team to
Jena Donlin
Product Marketing Lead at Snowflake January 31
Building on Jennifer's reply above, we have 4 tiers. We aim to do proactive work (meaning working with BDRs, sales, account managers, success team) to identify a way to engage, grow, or expand an acco