Juliana Chyzhova

CMO, Skylum

Content

Who is better suited for a customer marketing role compared to a traditional product marketing role?

Juliana Chyzhova

Skylum CMO • January 31

The best candidate for a customer marketing role is someone who has a strong understanding of the customer and is able to create campaigns and programs that meet their needs and drive engagement and loyalty. Customer marketing focuses on developing and executing programs that enhance the customer......Read More

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What are some best practices when implementing a price increase rollout?

Juliana Chyzhova

Skylum CMO • January 31

When implementing a price increase rollout, as a marketer, some best practices to keep in mind include: 1. Communicate early and often: Provide advanced notice of the price increase to customers, and communicate the reasons for the increase in a transparent and honest manner. 2. Highli......Read More

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How would you address the (often) #1 customer objection which is "Your prices are too high!"

Juliana Chyzhova

Skylum CMO • January 31

When faced with the common objection "Your prices are too high!", as a marketer, you can employ the following strategies to overcome this challenge: 1. Address the customer's concerns: Acknowledge the importance of price and show empathy towards the customer's perspective. 2. Highlight pro......Read More