Juliana Chyzhova

The best candidate for a customer marketing role is someone who has a strong understanding of the customer and is able to create campaigns and programs that meet their needs and drive engagement and loyalty. Customer marketing focuses on developing and executing programs that enhance the customer experience, increase customer satisfaction, and drive growth. On the other hand, a traditional product marketing role requires understanding both the customer and the product and developing and executing go-to-market strategies that drive demand for the product. This person should have a strong understanding of the competitive landscape and market trends and excellent communication and presentation skills. Both roles require different skills and expertise, but both are essential for driving growth and success for a company. The best candidate for a customer marketing or product marketing role will depend on the specific requirements of the role, as well as the strengths and experience of the candidate.

When implementing a price increase rollout, as a marketer, some best practices to keep in mind include: 1. Communicate early and often: Provide advanced notice of the price increase to customers, and communicate the reasons for the increase in a transparent and honest manner. 2. Highlight product value: Emphasize the value that the customer will receive from your product or service, including any new features, benefits, or services that come with the increased price. 3. Offer incentives: Consider offering incentives to customers who agree to the price increase, such as discounts, promotions, or added value. 4. Segment your customer base: Consider segmenting your customer base based on their willingness to pay and adjust your pricing strategies accordingly. 5. Monitor and adjust pricing regularly: Regularly monitor the market and your competitors to ensure that your prices are still competitive, and adjust your pricing strategies as needed. 6. Ensure a smooth implementation process: Plan and execute the price increase rollout in a manner that minimizes disruption to your customers, and ensure that all customer-facing teams are trained and prepared to handle any questions or objections. 7. Continuously measure and evaluate: Continuously measure and evaluate the results of the price increase, and adjust your strategies as needed to maximize its effectiveness and minimize any negative impacts on customer satisfaction and loyalty.

When faced with the common objection "Your prices are too high!", as a marketer, you can employ the following strategies to overcome this challenge: 1. Address the customer's concerns: Acknowledge the importance of price and show empathy towards the customer's perspective. 2. Highlight product value: Utilize marketing materials and messaging to emphasize the value that the customer will receive from your product or service. Emphasize its quality, features, benefits, and any additional services that come with it. 3. Offer budget-friendly options: If the customer's budget is a concern, suggest alternative products or services that offer similar value at a lower price point. 4. Promote current promotions: If you have any ongoing discounts or promotions, use them as an opportunity to drive down the perceived cost of your product or service. 5. Foster customer trust: By being transparent about your prices and the reasons behind them, you can build rapport and establish trust with the customer. Show them that you are genuinely interested in finding a solution that meets their needs. Ultimately, as a marketer, it's important to understand that not every customer will be a good match for your product or service, and it's okay to politely decline if the price is not a good match for the customer's budget.