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What are some best practices when implementing a price increase rollout?

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3 Answers
Pricing and Packaging
  1. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y

    The first thing I do when considering a price increase rollout is research. Some of the key pieces of information you need to gather are: Past average selling price (for an existing product or similar product) - you can get this from your RevOps/Sales Ops team if you don't have access to it yourself. Past deals - so you can use them as before and after examples in your presentation to your pricing committee. Competitive prices - sometimes Sales may have this from competitor order forms they've b ...Read More

    1,283 Views
  2. Christy Roach
    Christy Roach

    AirOps CMO • 3y

    Too many to count! I’ll give you a rundown of my top ones: Keep the conversation focused on value not price: The more you focus on price, the more the customer will. The more you focus on value in your messaging, the more your customer will see your product as valuable Get really clear internally about what this price change is supposed to do for you: Making sure everyone is on the same page of goals, non-goals, and expectations for this pricing/packaging change will give you the aircover you ne ...Read More

    2,212 Views
  3. Juliana Chyzhova
    Juliana Chyzhova

    Skylum CMO • 3y

    When implementing a price increase rollout, as a marketer, some best practices to keep in mind include: Communicate early and often: Provide advanced notice of the price increase to customers, and communicate the reasons for the increase in a transparent and honest manner. Highlight product value: Emphasize the value that the customer will receive from your product or service, including any new features, benefits, or services that come with the increased price. Offer incentives: Consider offerin ...Read More

    419 Views

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