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Who is better suited for a customer marketing role compared to a traditional product marketing role?
All related (55)
How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?