Who is better suited for a customer marketing role compared to a traditional product marketing role?

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CMO at Skylum • February 1

The best candidate for a customer marketing role is someone who has a strong understanding of the customer and is able to create campaigns and programs that meet their needs and drive engagement and l

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How would you approach this product marketing interview assignment?

How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?

How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?

What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?

What trends and shifts is consumer product marketing experiencing?

What does a product marketing team do differently when targeting SMB buyers vs enterprise buyers?