Marketing at Luna On-Demand Physical Therapy
United States
The "best" tool will depend on what you're trying to achieve and your budget (spreadsheets can be effective and free).
I've used Asana and Wrike as more robust tools for project management and editorial calendars. I found both to be helpful in managing not only the editorial calendar, but also various freelance writers.
If you're in an org where the PMM does have to craft the notes/announcements themselves, here's a structure that has worked for me: What we are announcing What it means to the customer. This section includes these elements: Main benefit Type of user who will benefit CTA Any action required on their part I keep it simple, nothing too verbose. A well-written headline, a few lines of copy and an image will do the trick. Other tips: I try to position improvements (e.g. reduced crashes) in positive, ...Read More
A lot depends on your audience and target customer, but what I have seen work in our B2B SaaS space is the following:
Running surveys and experiments can help you uncover which assets will be the most valuable.
Adding another vote for Asana. Here are a few things I find useful with this tool: The calendar view is great for setting timeline context and driving urgency. There's something about seeing a launch's set of activities mapped to a calendar (or even in their timeline view) that helps push projects forward. The timeline view is awesome because it'll actually show which tasks are dependant on each other. Each task offers custom fields that can be used for creating everything from tagging statuses ...Read More
We host an internal sales training prior to the launch of new features and products. During this time, we cover: Why the updates matter to the sales team and the prospects What's new + demo How to access the new feature/product for demo purposes Additional resources (videos, help articles, screenshots etc.) Additionally, we have a checklist (this includes deliverables from product, marketing, sales, success = key for keeping momentum and accountability) and weekly GTM meeting where a sales repre ...Read More
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