What strategies do you recommend for developing and implementing an internal approval process for sales enablement collateral? To make sure all relevant parties are involved but also to keep the process moving forward and getting pieces out the door?

Question

Mike Flouton · Accepted Answer

I've found a two tier, "silence = approval" system strikes a good balance between expediency, being respectful of people's time and facilitating a lot of visibility.  Fi...

Justin Gabriel · Answer

We host an internal sales training prior to the launch of new features and products. During this time, we cover: Why the updates matter to the sales team and the prospec...

Kimberly Blight · Answer

We use the Agile framework and have all approvals go through our review board. Keeps everyone aligned and in the same workflow!

Hien Phan · Answer

I have kept it simple when it comes to an internal approval process for sales enablement collateral.  (1) A meeting for Sales & CS leadership approval/outcome is sal...

What strategies do you recommend for developing and implementing an internal approval process for sales enablement collateral? To make sure all relevant parties are involved but also to keep the process moving forward and getting pieces out the door?

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