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Karen He

Karen He

Product Marketing, Fiddler AI

Content

Karen He
Karen He
Fiddler AI Product MarketingMarch 17
The PMM team structure depends on the size of the company, how technical the product is, and the GTM model. * Company Size: As the company grows and scales, PMM tends to fall under the Marketing org and they may segmented by Core Product PMMs where they focus on the overall messaging and ......Read More
525 Views
Karen He
Karen He
Fiddler AI Product MarketingMarch 15
Klue and Crayon are both great tools to collect competitor information from various channels (website update, social media posts, PRs and related mentions) in a single view. This is particularly useful if your PMM team is dedicated to competitive analyses and sends periodic competitive reports to......Read More
436 Views
Karen He
Karen He
Fiddler AI Product MarketingMarch 19
It is critical to include Product Marketing in customer calls to understand customers' pain points, challenges, and the benefits they'd gain if they can remove their pain points. Product Marketing can then identify buyer/user personas, and business needs/challenges/use cases that span across cust......Read More
282 Views
Credentials & Highlights
Product Marketing at Fiddler AI
Lives In San Mateo, California
Knows About Consumer Product Marketing, Platform and Solutions Product Marketing, Influencing the......more