Karen He

Klue and Crayon are both great tools to collect competitor information from various channels (website update, social media posts, PRs and related mentions) in a single view. This is particularly useful if your PMM team is dedicated to competitive analyses and sends periodic competitive reports to the field. These reports can also show the macro trends of the competitors rather than just product/feature capabilities. Additionally, you can enhance these competitive analyses with competitive inform ...Read More

The PMM team structure depends on the size of the company, how technical the product is, and the GTM model. Company Size: As the company grows and scales, PMM tends to fall under the Marketing org and they may segmented by Core Product PMMs where they focus on the overall messaging and positioning, Industry/Solution PMMs that focus use cases for those specific industries ,and solution areas, and there may be PMMs that will focus solely on sales enablement, competitive intelligence, or pricing. F ...Read More

It is critical to include Product Marketing in customer calls to understand customers' pain points, challenges, and the benefits they'd gain if they can remove their pain points. Product Marketing can then identify buyer/user personas, and business needs/challenges/use cases that span across customers across verticals, which can help finetune messaging, positioning, and sales enablement of the product while Product and Product Design teams can get feedback on the specific product features, capab ...Read More