How do you structure your Product Marketing team?

Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :) In general, you have to identify what you’re...

Airtable’s product marketing team has a bit of a unique structure in that we don’t have one “Head of Product Marketing”, we have two. Myself (Self-Serve PMM lead) and my ...

My PMM team is built like a funnel. Our focus is to land new customers, which we only count when those customers start to pay. Therefore, the job of my PMM team ranges fr...

I think PMM orgs go through phases. When I started in this role we were strictly by product, but our portfolio quickly became too complicated. We moved to more of a segme...

The structure of the PMM team is usually a function of the size of the company and it’s GTM model. The “typical” SaaS PMM team has a set of Core PMMs that are focused on ...

The structure of any team needs to be driven by the success criteria for that team. At Atlassian, we typically look at KPIs like # of paid users and pipeline (MQLs) for P...

I've done it in so many different ways! Few quick pointers: The most important thing is to ensure every team member has a good swim lane and growth path. Take your rev...

My team is responsible for product messaging & positioning for Salesforce's core solutions for small businesses across our high-growth industries and customer & c...

At DocuSign, there are product marketers across our main product categories, as well as industry and audience teams. Every company I've ever worked at has grouped their t...

A lot of it depends on the types of products you're marketing. Some teams can be easily organized into solution-based pods, so if you have a lot of products in your portf...

Our team is structured by audience type and discipline. We have one part of the team focused on our end users and prospects, another part of the team is focused on our pa...

Rather than by product line or aligned to how the product team is organized, I structure product marketing teams by customer groupings (or buying centers). So if your com...

Team structure is always a hot topic in product marketing, and there's a lot of different ways of doing it. The product marketing team at Iterable recently re-organized i...

At Retool, we've evolved our structure around the product-led and sales-led sides of our business. About half of our team is focused on sales-led growth, partnering close...

I have led several product marketing teams throughout my career and it is certainly not one size fits all.A couple of models that have worked well:Mirroring ProductIn an ...

Sendbird is an in-app conversations platform, where we help improve customer retention and conversion through chat, voice, video, and livestream APIs. Our team is structu...

The right team structure is going to be highly dependent on your business, so there's no one right answer. I've been on teams that have been organized by product, vertica...

This all comes down to how is the rest of the business organized. If you're organizing in a way that's incongrous to everyone else in the org, you will not be setup for s...

The PMM team structure depends on the size of the company, how technical the product is, and the GTM model. Company Size: As the company grows and scales, PMM tends to f...

In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive res...

At Clari, my team has a dual mapping:by product lineby functional area (AR, market intel etc)Previous gigs I would align the team by function or by product line. Segment ...