Karen Sheffer

If buyers are complaining you should listen. The art of messaging is not to be flashy or buzzy or trendy, it's to know your target audience and speak in their language. I...

Just like everything with limited resources, it's all about prioritizing. First, your resources. Can you take the time to do one deep dive per month? Per quarter? How vit...

Think about where the bigger pain is for your organization. In product marketing lack of resources is usually the case, so you need to prioritize based on the needs of th...