Do you have any tips for performing market research with limited resources—both manpower and financial?
We don't have enough people to conduct lots of interviews or the money to hire a research firm or pay for reports they've already created. How can a one-person PMM team best spend their time and efforts to do effective market research that informs product, marketing, and sales strategies?
5 Answers
Notion Head of Product Marketing • 5y
I feel your pain! - Templates - Prioritize with execs what will drive impact + Set expectations internal - Google alerts One other thing to think about...How can you us...
2268 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 4y
I’ve been there, a few times! Some tips: Prioritize with your key stakeholders. What is truly the #1 problem/question that your leadership team and/or product manager co...
590 Views
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Udemy Product & Instructor Marketing, Director • 4y
It truly does take a team to develop a strong pov on the market - a PMM can drive it, but you'll want other internal subject-matter experts to contribute. I'd recommend ...
370 Views
Hibob Director of Product Marketing • 5y
Just like everything with limited resources, it's all about prioritizing. First, your resources. Can you take the time to do one deep dive per month? Per quarter? How vit...
421 Views
Grow and Scale Co-founder and CEO | Formerly Circuit Stream • 3y
Oof. I feel seen. If you're in an early-stage startup or if your department is usually quite small then you will have to rely on tools. If budget is the limit, fret not, ...
296 Views
Related Questions
Where should you start if you have no budget for market research?How can a marketing leader at an early-stage startup effectively gather insights from new market segments when the company has limited resources and no existing relationships with potential customers in those segments?Can you share best practices to do impactful market research on a tight budget?What the most common mistake you see orgs make when navigating market research? How can this be avoided?
What are your best sources to ensure you're uncovering everything relevant in the market?How do you recommend researching on a very limited budget?