Do you have any tips for performing market research with limited resources—both manpower and financial?

We don't have enough people to conduct lots of interviews or the money to hire a research firm or pay for reports they've already created. How can a one-person PMM team best spend their time and efforts to do effective market research that informs product, marketing, and sales strategies?

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5 Answers

Market Research

John Hurley

Notion Head of Product Marketing • 5y

I feel your pain! - Templates - Prioritize with execs what will drive impact + Set expectations internal - Google alerts One other thing to think about...How can you use market research for multiple purposes...so much internal content that gets created can be tweaked and shifted by 20% to become external content that feeds into demand gen efforts or can help influence influencers. It also becomes internal enablement – helps onboard employees, ramp sales, train GTM teams for launches. That can h ...Read More

2,274 Views
Katie Levinson

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 4y

I’ve been there, a few times! Some tips: Prioritize with your key stakeholders. What is truly the #1 problem/question that your leadership team and/or product manager counterparts looking to understand/solve? Spend your time on the projects that benefit these stakeholders. Hone in on your target audience when conducting your research. This will help limit the scope/breadth of your efforts, and allow you to go deeper with your consumer target that matters most. See if your company subscribes to n ...Read More

595 Views
Dee Dee Wolverton

Udemy Product & Instructor Marketing, Director • 4y

It truly does take a team to develop a strong pov on the market - a PMM can drive it, but you'll want other internal subject-matter experts to contribute. I'd recommend first aligning w/your leadership team, and ask them to dedicate one person to help even if in a limited capacity (a few hours a week). Cross-functional teammates will provide essential guidence, enrich conversations, and distribute important info to different parts of the company in real time. Secondarily, focus on what you're ...Read More

374 Views
Karen Sheffer

Hibob Director of Product Marketing • 5y

Just like everything with limited resources, it's all about prioritizing. First, your resources. Can you take the time to do one deep dive per month? Per quarter? How vital is the research to impactimg your company's bottom line? If you don't have the capacity, or it's not enough consider hiring an intern part-time to help. I've had great success with this, plus it's a wonderful opportunity to mentor and guide a young person at the start of their professional journey.

424 Views
🤘 Dejan Gajsek

Grow and Scale Co-founder and CEO | Formerly Circuit Stream • 3y

Oof. I feel seen. If you're in an early-stage startup or if your department is usually quite small then you will have to rely on tools. If budget is the limit, fret not, there are tons of free options. In the past, I've used these tools which are still a great way to get started but there are more solutions out there. The one piece of advice I'd give you is to try not to do the same tasks twice. Document the first research and create a first-team playbook for scrappy research. You'll have a l ...Read More

299 Views