How do you prioritize your research - Buyer vs User?
3 Answers
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
It really depends on the stage/GTM motion your company is in. You might want to focus on the user if you are really focused on product-led-growth (PLG) and reaching that ...
1498 Views
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 3y
Prioritizing buyer vs user research I think ties into broader business goals. Do you need to power acquisition efforts and broader brand teams? Then I'd prioritize buyer ...
487 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Hibob Director of Product Marketing • 5y
Think about where the bigger pain is for your organization. In product marketing lack of resources is usually the case, so you need to prioritize based on the needs of th...
328 Views
Related Questions
How do you decide which market research questions will move the needle most for your company?How do you make sure to get feedback from decision maker, researcher/influencer in buy GN process and user.What's one essential qualitative research method you recommend entry-level PMMs learn?How would you go about using customer research to build out a buyer's & customer journey resource? Do you have any tips for performing market research with limited resources—both manpower and financial?When you're starting in a new role, what should your top priorities for market research be?