What are the best ways to accurately convey what you do to technical buyers on your website? Many technical buyers complain that vendor websites just use buzzwords and don't make it easy to understand how the technology works.
4 Answers
Inngest Head of Marketing • 1y
You’ll need direct audience message testing to really nail this. We all have a habit of overloading our value statements, or trying to write for too many audiences at onc...
550 Views
Material Security Senior Director of Product Marketing • 5y
Great question… this is easy to over index on either side – too much buzzword bingo or too deep in the weeds.Personally, I like to follow a narrative from top to bottom –...
1734 Views
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Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y
If technical buyers are critical to the sale, then you have to address their needs. Host accurate technical content. If you're choosing to reserve your primary real esta...
652 Views
Hibob Director of Product Marketing • 5y
If buyers are complaining you should listen. The art of messaging is not to be flashy or buzzy or trendy, it's to know your target audience and speak in their language. I...
423 Views