Kathryn Vargas

AI has been invaluable to me in market research because it has reduced the time needed to get to critical insights. Before AI, I felt like I could never get all of the fundamentals done I wanted to because there was never enough time in the day - even though I love doing market research! Now, it cuts time down from up to 4 hours every week to 30 min every few weeks. Here are some of the ways I use AI-based market research: Competitive updates: News on top competitors Market news: Things going on ...Read More

I have worked at several companies now where marketing has been a global team, and I have also simultaneously represented the US in terms of owning the knowledge needed to personalize launches, content, and ongoing marketing efforts. With multiple product marketers or sales reps having different regional knowledge, we are able to understand the nuances we need to take to make the messaging, launch, and continued marketing more successful. When launching globally, I think of both the messaging an ...Read More