How do you approach GTM globally?
How does that vary given what region you may reside in (HQ vs. regional)
Iterable Head of Product Marketing • 11mo
A global GTM can be tricky. Cultural nuances must be considered, but the approach and story you're telling have to be consistent. One of my biggest pieces of advice is th...
3540 Views
Etsy Director of Seller Product Marketing • 9mo
This is always a tough one to balance, but it's super important for the customer experience. Since Etsy is a global marketplace, we're always thinking about how to design...
4889 Views
Upcoming Event
Mastering Market Research
Splunk
Outseer Director, Product Marketing | Formerly Equifax, Intuit, Backbase • 6mo
I have worked at several companies now where marketing has been a global team, and I have also simultaneously represented the US in terms of owning the knowledge needed t...
269 Views
Related Questions
How do you start with a GTM strategy? As PMM, how do you get buy-in with senior stakeholder in a big SaaS tech organisation to execute your GTM strategy in the region?How does partner GTM vary when targeting enterprise vs small biz customers?How do you begin a GTM strategy?What do you think are the most important pillars for B2B Enterprise product GTM strategy?What do GTM strategies look like when you work on a whole category creation?