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How do you approach GTM globally?

How does that vary given what region you may reside in (HQ vs. regional)

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3 Answers
Go-To-Market Strategy Launch Frameworks Launch Channels Launch Strategy
  1. Madison Kiani
    Madison Kiani

    Etsy Director of Seller Product Marketing • 11mo

    This is always a tough one to balance, but it's super important for the customer experience. Since Etsy is a global marketplace, we're always thinking about how to design tools and experiences that truly meet the needs of both our sellers and buyers globally. When you're planning a GTM strategy with a global audience in mind, consider: Does your product have unique benefits or limitations for customers by location or region? It's really important to lay these out upfront for internal alignment a ...Read More

    4,918 Views
  2. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 1y

    A global GTM can be tricky. Cultural nuances must be considered, but the approach and story you're telling have to be consistent. One of my biggest pieces of advice is that if you are entering a global GTM for the first time (especially if you are an American SaaS business entering EMEA, APAC, LATAM, etc), avoid unnecessary qualifiers that do not translate well. Use simple language that will resonate across cultures. A lot of PMMs use jargon like "supercharge", "boost", "unleash", none of which ...Read More

    3,577 Views
  3. Kathryn Vargas
    Kathryn Vargas

    Outseer Director, Product Marketing | Formerly Equifax, Intuit, Backbase • 8mo

    I have worked at several companies now where marketing has been a global team, and I have also simultaneously represented the US in terms of owning the knowledge needed to personalize launches, content, and ongoing marketing efforts. With multiple product marketers or sales reps having different regional knowledge, we are able to understand the nuances we need to take to make the messaging, launch, and continued marketing more successful. When launching globally, I think of both the messaging an ...Read More

    271 Views

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