How do you approach GTM globally?
How does that vary given what region you may reside in (HQ vs. regional)
Etsy Director of Seller Product Marketing • 10mo
This is always a tough one to balance, but it's super important for the customer experience. Since Etsy is a global marketplace, we're always thinking about how to design...
4910 Views
Iterable Head of Product Marketing • 1y
A global GTM can be tricky. Cultural nuances must be considered, but the approach and story you're telling have to be consistent. One of my biggest pieces of advice is th...
3566 Views
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Outseer Director, Product Marketing | Formerly Equifax, Intuit, Backbase • 7mo
I have worked at several companies now where marketing has been a global team, and I have also simultaneously represented the US in terms of owning the knowledge needed t...
271 Views
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