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How is AI influencing Market Research?

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2 Answers
  1. Ali McCourt Turhal
    Ali McCourt Turhal

    ClassDojo Head of Product Marketing • 8mo

    AI is making research far more accessible. You don’t need big budgets or months of fieldwork just to get started. You can learn whatever you want quickly and use it to kickstart thinking. AI doesn’t replace thoughtful research design or human judgment, but it does lower the barrier to entry. The best teams use it to accelerate and focus their work. A few shifts I'm seeing: Landscape scans of competitors, customer conversations, or industry trends now take hours instead of weeks. AI can synthesiz ...Read More

    9,458 Views
  2. Kathryn Vargas
    Kathryn Vargas

    Outseer Director, Product Marketing | Formerly Equifax, Intuit, Backbase • 8mo

    AI has been invaluable to me in market research because it has reduced the time needed to get to critical insights. Before AI, I felt like I could never get all of the fundamentals done I wanted to because there was never enough time in the day - even though I love doing market research! Now, it cuts time down from up to 4 hours every week to 30 min every few weeks. Here are some of the ways I use AI-based market research: Competitive updates: News on top competitors Market news: Things going on ...Read More

    275 Views

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