How is AI influencing Market Research?
2 Answers
ClassDojo Head of Product Marketing • 6mo
AI is making research far more accessible. You don’t need big budgets or months of fieldwork just to get started. You can learn whatever you want quickly and use it to ki...
9457 Views
Outseer Director, Product Marketing | Formerly Equifax, Intuit, Backbase • 6mo
AI has been invaluable to me in market research because it has reduced the time needed to get to critical insights. Before AI, I felt like I could never get all of the fu...
272 Views
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I'm curious to know what your process is today to size the opportunity per product? What data do you leverage? What are the tools that you use? How have you used market research to influence or develop go-to-market strategy?How important is market research in a product launch, and what methods do you find most effective?Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?How have you used market research to evolve your go-to-market strategy?How does your market analysis impact your customer research and vice versa?