Ken Oestreich

GTM is *part* of Product-Market Fit. It helps match supply (product) to demand (customers). You can't have an effective GTM program if you don't first know precisely wh...

Some "industry standard" leading metrics to use -- besides the Sean Ellis test -- are the following: Retention: Cohort retention curves flatten (stickiness) Net Retenti...

First, the GOAL of an ICP is to help you precisely message, find, and qualify the right prospects. So ICPs need to be more than simple firmographics + titles. Double-cli...