Ken Oestreich
Founder, Fountainhead Product Marketing
About
Consulting to improve B2B product/marketing alignment, outcome-based goal-setting, and better GTM outcomes – founded on embracing Product-Market Fit. Our approach is founded on establishing and maintaining product-market fit, to ensure (1) product......more
Content
Ken Oestreich
Fountainhead Product Marketing Founder • January 19
GTM is *part* of Product-Market Fit. It helps match supply (product) to demand (customers). You can't have an effective GTM program if you don't first know precisely who your Ideal Customer (ICP) is. But once you have an idea, a good GTM team will provide you with feedback on what customers are r......Read More
791 Views
Ken Oestreich
Fountainhead Product Marketing Founder • January 19
Some "industry standard" leading metrics to use -- besides the Sean Ellis test -- are the following: 1. Retention: Cohort retention curves flatten (stickiness) 2. Net Retention Rate: > 1 (retention + upsell) 3. DAU/MAU: > 50% (it's part of a daily habit) 4. Engagement: Revenue, active-use, ......Read More
273 Views
Ken Oestreich
Fountainhead Product Marketing Founder • April 16
First, the GOAL of an ICP is to help you precisely message, find, and qualify the right prospects. So ICPs need to be more than simple firmographics + titles. Double-click into discovering tech stacks, team sizes, past companies, tenure in role, etc. AND, the ICP should include the fact that thos......Read More
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Credentials & Highlights
Founder at Fountainhead Product Marketing
Formerly Citrix, EMC, Auth0
Knows About Product-market fit, Growth Product Marketing, Developer Product Marketing, Industry P......more