Does a GTM process begin after product market fit has been determined or is it part of it?
1 Answer
Ken Oestreich
Fountainhead Product Marketing Founder | Formerly Citrix, EMC, Auth0 • January 19
GTM is *part* of Product-Market Fit. It helps match supply (product) to demand (customers). You can't have an effective GTM program if you don't first know precisely who your Ideal Customer (ICP) is. But once you have an idea, a good GTM team will provide you with feedback on what customers are responding to, and asking for... helping guide more precise market-fit.
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