How technical does your messaging need to be when marketing to developers?

It depends! A common pitfall in developer marketing messaging is that the marketers spend a bunch of time trying to put things into terms they can understand as a non-dev...

I would say long form content messaging needs to be very technical towards developers and that is where developer evangelists are powerful at building brand trust and com...

Extremely. If you don't speak their language you will never be able to build credibility with them. Your messaging should also focus on education and explaining what your...

Developers want to know what something does and how it works. They want to jump in and try it out themselves. They want to see something new and get their hands on it. I’...

Good question. You should definitely have the technical stuff at the ready, and usually docs will be your best friend for that, as would "Getting Started" guides, video w...

Your documentation needs to be extremely thorough (technical), and your resources need to leave no uncertainty in how or why to use new products and features, but your to...

The golden rule here is to make your messaging clear and actionable. A good template would be: Achieve  by using our ,...

Agnostic of audience, a good product marketer will speak the common language of the audience they are serving. So when listening to the developer target audience via gong...