Do you have a CTO, CIO or developer persona profile that you can share?

Looking for slides or document that spells out what particular personas like or don't like as well where they congregate (what media they read, what groups they follow, etc)

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2 Answers

Technical Product Marketing Developer Product Marketing Product Marketing Career Path

Lauren Buchman

GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y

Developer personas are diverse! You could rename them "technical practitioners" to better describe this group of humans. High level, in the business world, they are the folks who put fingers on the keyboards, not the folks who write checks. The operators. Because of this, there are personas that will work for some products, and not others. Some of the ways developers can be grouped is by job title: Software developer Software engineer Mobile developer App developer Web developer Data scientist D ...Read More

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Ivan Dwyer

Material Security Senior Director of Product Marketing • 5y

I have a fairly extensive persona methodology which I wrote about here (https://www.workinproduct.com/blog/elements-of-a-positioning-system-part-2-customer-personas).Rather than get prescriptive with an explicit example here, I’ll share something I run i nto a lot that I think gets it wrong – bucketing CTOs/CIOs into the same “Technology Executive” persona.There may be some overlap, and it’s tempting to consolidate profiles, but in any modern organization, these jobs are vastly different, and sh ...Read More

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