What are your lessons learned about successfully marketing to developers?

At it's core: it's not different from B2B or B2C when you strip it down to the pillars of what makes for any successful marketing. Understanding your audience: What are...

Take everything you learned from marketing to typical consumers and throw it out the window. What works for most personas in B2B or B2C will not work here. 1. Developers ...

The biggest lesson that I have learned leading technical product marketing, is that developers value trust and transparency above all else. It’s better to let the product...

Build great relationships with DevRel, re-evaluate your perception of what channels work or don't work from your previous experience (because developers do act differentl...

Developers like a see-try-buy approach. Find ways to make that happen as seamlessly and frictionlessly as possible. Cut through the fluff and get to the ‘how,’ the examp...

Don't gatekeep access to hands-on learning While the org-wide value story is important, developer product marketing should focus a little more on "why now, why me" Ensur...

The biggest lesson is don't sleep on the value of community-led when marketing to developers. Developers are curious and care about continuous learning opportunities. Foc...