Profile
Lauren Culbertson

Lauren Culbertson

Co-founder & CEO, LoopVOC

Content

Lauren Culbertson
Lauren Culbertson
LoopVOC Co-founder & CEOFebruary 3
No matter how market-focused your Product Managers are, they still have to balance market needs with technical requirements. Product marketers can help by providing quantitative data around what customers and prospects are asking for across the product lifecycle, analyze the product gaps coming o...Read More
1074 Views
Lauren Culbertson
Lauren Culbertson
LoopVOC Co-founder & CEOOctober 1
As product marketers, we can move from "tactical roadmap executers" to "strategic roadmap influencers" by leveraging the most important role we have: acting as the voice of the customer. It is our job to stay deeply in tune with what customers and prospects need, how our existing solutions meet t...Read More
820 Views
Lauren Culbertson
Lauren Culbertson
LoopVOC Co-founder & CEOFebruary 3
Data is power! Feedback is everywhere, and as product marketers we can harness that voice of the customer data to influence product roadmap. Product Managers have to balance market needs with technical requirements, and you can help them immensely by providing quantitative data around what custom...Read More
694 Views
Lauren Culbertson
Lauren Culbertson
LoopVOC Co-founder & CEO
Product Marketing Insider | Lauren Culbertson, LoopVOC
Product Marketing Insider | Lauren Culbertson, LoopVOC
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We got some one-on-one time with Lauren Culbertson, the Co-founder and CEO of LoopVOC, to chat about all things product marketing. From how she first got into the industry to how much it forms part of her day-to-day now, we asked it all. --- "Honestly, I think that product marketers are the best-...more
Credentials & Highlights
Co-founder & CEO at LoopVOC
Lives In Johns Island, South Carolina
Knows About Market Research, Stakeholder Management, Influencing the Product Roadmap, Platform an...more