Lauren Culbertson

Lauren CulbertsonShare

Co-founder & CEO, LoopVOC
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Lauren Culbertson
Co-founder & CEO at LoopVOC
Lauren Culbertson
Lauren Culbertson
Co-founder & CEO, LoopVOCFebruary 4
No matter how market-focused your Product Managers are, they still have to balance market needs with technical requirements. Product marketers can help by providing quantitative data around what customers and prospects are asking for across the product lifecycle, analyze the product gaps coming out of that feedback, and measure the impact to sales and retention. Here's a good resource for how product marketers can use voice of customer trends to guide and influence roadmap.
Lauren Culbertson
Lauren Culbertson
Co-founder & CEO, LoopVOCFebruary 4
Data is power! Feedback is everywhere, and as product marketers we can harness that voice of the customer data to influence product roadmap. Product Managers have to balance market needs with technical requirements, and you can help them immensely by providing quantitative data around what customers and prospects are asking for. Start with the places customers are giving feedback already: online reviews, sales opportunities, support tickets, NPS surveys. Analyze the product gaps coming out of that feedback, and extrapolate the impact to sales and retention. Here is a whole playbook that ...
Lauren Culbertson
Lauren Culbertson
Co-founder & CEO, LoopVOCOctober 2
As product marketers, we can move from "tactical roadmap executers" to "strategic roadmap influencers" by leveraging the most important role we have: acting as the voice of the customer. It is our job to stay deeply in tune with what customers and prospects need, how our existing solutions meet those needs, and where we have gaps that can be filled by changes in product, pricing, positioning, or customer experience.  I've found it easiest to partner with Product Management and influence real roadmap direction by bringing clear data that answers the following questions: 1. What product ...
Credentials & Highlights
Co-founder & CEO at LoopVOC
Lives In Johns Island, South Carolina
Knows About Market Research, Product Marketing Career Path, Platform and Solutions Product Market...more