What do you think the ideal role of a product marketing manager should be in roadmap planning?
This is something that we are struggling with. We are a b2b software. Both product marketers and product managers spend time with customers.
6 Answers
I agree with a lot of the other answers, if there is not a lot of voice of the customer in the discussion, it can often be the role of a PMM to insert it. I'd also recomm...
1398 Views
LoopVOC Co-founder & CEO • 6y
No matter how market-focused your Product Managers are, they still have to balance market needs with technical requirements. Product marketers can help by providing qua...
1108 Views
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Hover Director of Marketing • 8y
Market research / gaps / competitive analysis / analysis of market value of new features / products. they would work hand in hand with PMs to consolidate all the info int...
1030 Views
I think it depends on what the priorities are at the company and the other roles pre-existing (they both affect what the PMM needs to do more of), but I think the PMM con...
1827 Views
Chameleon Co-founder & CEO • 6y
As we move into a product-first world, the best companies have cross-functional teams designed to drive user engagement and success. Product Marketing is a key component ...
1120 Views
Ouster Vice President Marketing • 8y
Depends how market-facing your PMs are. If they're obsessed with serving customers and creating products and features that will generate new business, probably don't need...
1168 Views
Related Questions
What most inspires you about product marketing, versus other types? Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?How can I start making a change in my organization to influence the roadmap based on consumer insights?