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All related (103)
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable October 8
The most important thing to keep in mind is this: having the product marketing title doesn’t automatically mean you get to influence the roadmap. You have to put in the work and show your value to get
Loren Elia
Global Head Of Product Marketing at Xero January 23
At HoneyBook we have established a product feedback process between Sales/CS/Product. We meet every 6 weeks and share customer feedback. We prioritize feedback based on number of requests, which we tr
April Rassa
Product Marketing at Cohere | Formerly Adobe, Box, GoogleJanuary 18
Use customer insights and data to your advantage.  Your customers should be the “why” behind your product vision and at the end of the day, there shouldn’t be anything that goes on your roadmap that d
Lauren Culbertson
Co-founder & CEO at LoopVOC October 1
As product marketers, we can move from "tactical roadmap executers" to "strategic roadmap influencers" by leveraging the most important role we have: acting as the voice of the customer. It is our jo