What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?
AssemblyAI CMO • 6y
The most important thing to keep in mind is this: having the product marketing title doesn’t automatically mean you get to influence the roadmap. You have to put in the w...
3393 Views
Google Global PMM Lead, Google Labs Marketing • 2y
"Influencing the roadmap" is a phrase that you'll hear often at tech companies as an unwritten goal for marketing, sales and research teams. It's also something that shou...
10106 Views
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Shippo Senior Director of Marketing • 6y
At HoneyBook we have established a product feedback process between Sales/CS/Product. We meet every 6 weeks and share customer feedback. We prioritize feedback based on n...
952 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
Use customer insights and data to your advantage. Your customers should be the “why” behind your product vision and at the end of the day, there shouldn’t be anything th...
461 Views
LoopVOC Co-founder & CEO • 6y
As product marketers, we can move from "tactical roadmap executers" to "strategic roadmap influencers" by leveraging the most important role we have: acting as the voice ...
857 Views
Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What definitely doesn't work when it comes to influencing the roadmap?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are the main channels product marketing can use to influence roadmap?What recommendations do you have for influencing the roadmap early?How can you influence the roadmap when product managers have to plan so far in advance?