Sharebird
Mamuna Oyofo, MBA

Mamuna Oyofo, MBA

VP of Product at Shopify

San Francisco, California

Content

Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

My personal take is that when I am speaking with strong product candidates, I can see a few qualities shine through in their story. For me, those are:  1. They are constant Learners/curious They are constantly asking questions and actively listening. They are readers and constant consumers of information. To me, this shows that when they come on the team, they will bring fresh ideas forward. Ask the team questions that others may not consider and bring new information to the table.  2. They are ...Read More

2,483 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

Answered another question about hard skills. I don't think its generally necessary for PMs to read code but I do think it is important for you to understand the concept/principles. An overview would be very helpful in making you a good partner to your other more technical peers. It also helps when talking through any blockers or considerations to keep in mind.

1,800 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

I personally have been teaching at The Product School and have seen benefits/value from those coming out of the course. It is really going to come down to your own learning style however. You could also very much find free reading materials if you are unable to invest in taking courses at the moment. You can go on youtube and simply search 'product management' and consuming videos and talks. You could go on twitter and read through the numerous shared docs there. It really comes down to whether ...Read More

1,667 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

The biggest mistake I will mention here is not getting stakeholder buy-in. A lot of times we make assumptions about what people want and do not take the time ahead of to understand needs. Speak to those needs and share any constraints. Work to bring alignment across stakeholders. In the end, stakeholders lose trust in the product manager because they do not feel seen or heard. It is important that pre-work is done ahead of time so that when roadmaps are being presented, nothing comes as a surpri ...Read More

1,595 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

The hard skills that come to mind for me are: 1. Technical - This is going to vary depending on the type of career you want to have and the company you want to work for. Generally, it is important for you to have an understanding of technical development principles and vocabulary. You want to be a strong partner to your peers and competitively, this will put you ahead of others.  2. Analytical - Data is an important part of the product management journey. Someone said "If you care about it, meas ...Read More

1,556 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

I am very much a systems thinker and like to understand the whole. I started my product career focusing on product management but quickly was exposed to the different facets of product management incl product design, engineering and product marketing. I wanted to do a bit of a deep dive in each of these areas so I could better understand how to use them in my craft. So I worked in those spaces, built out teams and best practices around how to do them well. Ultimately, I did that in service of ma ...Read More

1,492 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

It likely depends on the type of role you are entering into, the focus and phase of the product. It also will likely depend on whether the company has invested a lot in building out an existing UX team. I am biased because I have built out product design teams and therefore see true value in anyone who is working on product understanding experience fundamentals. If you have the best idea for a product but no one understands how to actually use it and get value, what use is the product to begin w ...Read More

1,478 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

It's hard for me to think anyone is 'doomed' per se but I would make this a focus area if you are truly trying to get into product management. Making smart decisions quickly is a strong product management trait and so to be successful, you will need to be comforatble doing that. I would probably reverse the lens and ask yourself if you would be happy making smart decisions quickly everyday. Does that excite you? If so, then dive into why you can't or don't want to currently. If it is not excitin ...Read More

1,452 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

1. Understand what about product management is interesting to you

2. Research roles and opportunities that speak to what you find interesting

3. Identify the gaps in your skills or experience 

4. Fill those gaps :) Take a course, read, volunteer to build something.

5. Network and build a group of people who can help advocate on your behalf when roles come up in their companies

6. Start the application process

7. Develop relationships with recruiters or hiring managers

1,438 Views
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA

Shopify VP of Product • 4y

There is definitely a fine line here. Every decision cannot be data driven and will likely be informed to some extent BUT part of the excitment of product management is leaning on that intuition. In some cases, you will have data to back up your assumptions and in others you will not. Every situation is going to be different and you'll have to become an educated risk taker. Leaning on previous experiences or patterns you've seen somewhere else.

1,433 Views
Loading more…