Should product management decisions be data-driven or more so data-informed? Should Product Managers lead with intuition and use data to back up their assumptions?
8 Answers
Vanta VP Product • 2y
Product management decisions should ideally be data-informed rather than purely data-driven. Being data-informed means leveraging data to guide and support decision-makin...
2509 Views
Atlassian Head of Product Management • 1y
I have a strong bias towards data-informed approach over a data-driven approach as I believe that data is just one of the many inputs that product manager needs to consid...
2193 Views
Shopify VP of Product • 4y
There is definitely a fine line here. Every decision cannot be data driven and will likely be informed to some extent BUT part of the excitment of product management is l...
1427 Views
Cisco Director of Product Management • 1y
The answer to this question falls in the category of "it depends" :) Let me give a few examples where different approaches would help drive the decision making.Example 1:...
858 Views
Typeform Chief Product Officer • 3y
Data should be used to inform product management decisions rather than drive them. A product manager should lead with intuition and use data to support their assumptions....
729 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y
Classic PM answer - it depends. The longer you are at the organization, the better intuition you will develop. The same applies to the product maturity, e.g. 0-1 vs. 1...
373 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 2y
While intuition serves as a valuable starting point for Product Managers, particularly those well-versed in their field, market dynamics, and customer preferences, relyin...
482 Views
SurveyMonkey Director, Product Management • 3y
The ongoing debate between data-driven decision-making and being data-informed continues to captivate the product management community. From my personal experience, data ...
362 Views