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Should product management decisions be data-driven or more so data-informed? Should Product Managers lead with intuition and use data to back up their assumptions?

Boris Logvinsky
Vanta VP Product2y
Product management decisions should ideally be data-informed rather than purely data-driven. Being data-informed means leveraging data to guide and support decision-makin...
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2509 Views
Narmada Jayasankar
Atlassian Head of Product Management1y
I have a strong bias towards data-informed approach over a data-driven approach as I believe that data is just one of the many inputs that product manager needs to consid...
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2193 Views
Mamuna Oyofo, MBA
Shopify VP of Product4y
There is definitely a fine line here. Every decision cannot be data driven and will likely be informed to some extent BUT part of the excitment of product management is l...
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1427 Views
Neil Kulkarni
Cisco Director of Product Management1y
The answer to this question falls in the category of "it depends" :) Let me give a few examples where different approaches would help drive the decision making.Example 1:...
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858 Views
Aleks Bass
Typeform Chief Product Officer3y
Data should be used to inform product management decisions rather than drive them. A product manager should lead with intuition and use data to support their assumptions....
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729 Views
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple3y
Classic PM answer - it depends. The longer you are at the organization, the better intuition you will develop. The same applies to the product maturity, e.g. 0-1 vs. 1...
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373 Views
Orit Golowinski
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima2y
While intuition serves as a valuable starting point for Product Managers, particularly those well-versed in their field, market dynamics, and customer preferences, relyin...
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482 Views
Murali Rangarajan
SurveyMonkey Director, Product Management3y
The ongoing debate between data-driven decision-making and being data-informed continues to captivate the product management community. From my personal experience, data ...
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362 Views