Mark Lewis

Maintaining alignment with all stakeholders can be a challenge in a large enterprise. Regular meetings serve as crucial platforms for discussion, feedback, and decision-making. However, without careful control, these meetings can expand with the wrong audience or become unproductive. To prevent this, it's essential to have a meeting owner who manages the discussions, tracks talking points, shares agendas in advance, records actions, and follows up on them. If this skill is lacking, consider hiri ...Read More

Coordinating the internal communication for product launches calls for thoughtful planning and straightforward messaging. It kicks off with crafting a comprehensive communication plan that depicts the principal messages, communication channels, timeline, and involved parties. This game plan should be disseminated amongst all related teams to ensure alignment. Crucial messages about the product launch, including its value to customers, features, and its alignment with the company's strategy, need ...Read More

Every Go-to-Market plan differs slightly, but typically includes these steps: Consider your customer: Understand who makes purchasing decisions and why. A buying center often incorporates multiple people, including the initiator, user, influencer, decision maker, buyer, and approver. Understand your customer's journey: Recognize the stages a customer goes through when considering your product. These stages are awareness, consideration, and decision. Create content for each stage that captures at ...Read More

First up, make sure you already have launch tiers in place. Evaluate against those criteria to ensure this really is a minor for your customers and not just your engineering team. Assuming you are indeed dealing with a minor release, the next steps depend on your specific situation, business rhythm, channels, and launch schedule. Here are some options: Keep it simple: Publish a blog post or update your release notes and move on. This requires the least effort and therefore has the lowest impact. ...Read More