Mark Lewis
Director of Product Marketing, Oracle
Content
Mark Lewis
Oracle Director of Product Marketing • March 29
Every Go-to-Market plan differs slightly, but typically includes these steps: 1. Consider your customer: Understand who makes purchasing decisions and why. A buying center often incorporates multiple people, including the initiator, user, influencer, decision maker, buyer, and approver.......Read More
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Mark Lewis
Oracle Director of Product Marketing • March 13
First up, make sure you already have launch tiers in place. Evaluate against those criteria to ensure this really is a minor for your customers and not just your engineering team. Assuming you are indeed dealing with a minor release, the next steps depend on your specific situation, business rhy......Read More
169 Views
Mark Lewis
Oracle Director of Product Marketing • March 13
Coordinating the internal communication for product launches calls for thoughtful planning and straightforward messaging. It kicks off with crafting a comprehensive communication plan that depicts the principal messages, communication channels, timeline, and involved parties. This game plan shoul......Read More
166 Views
Mark Lewis
Oracle Director of Product Marketing • March 13
Maintaining alignment with all stakeholders can be a challenge in a large enterprise. Regular meetings serve as crucial platforms for discussion, feedback, and decision-making. However, without careful control, these meetings can expand with the wrong audience or become unproductive. To prevent ......Read More
166 Views
Credentials & Highlights
Director of Product Marketing at Oracle
Lives In Greater Boston Area, USA
Knows About Platform and Solutions Product Marketing, Enterprise Product Marketing, Go-To-Market ......more