How do you treat minor releases and enhancements in your GTM process?

These are typically small launches with functionality that maintains market position, parity, and performance. Communication channels should include but are not limited t...

I use a framework that is based on launch tiers! Minor releases would normally fall under a tier 3 or tier 4 launch and could be defined as: Tier 1 - Evolves the companie...

For feature updates that are minor in terms of its impact to an organization and or the customer experience, my advice would be to get Product teams to work as directly w...

You could consider a weekly or monthly product update email, public running change log, or in-app notifications (or docked changelog) for your current customers.

I've partnered with PM to assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to the m...

Creating a process to address minor releases and enhancements is often as important as your major product launch, especially if you're in a multi-matrixed business with l...

First up, make sure you already have launch tiers in place. Evaluate against those criteria to ensure this really is a minor for your customers and not just your engineer...