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All related (15)
Amanda Groves
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, AppsemblerJanuary 23
These are typically small launches with functionality that maintains market position, parity, and performance. Communication channels should include but are not limited to: internal - slack announceme
Jeff Rezabek
Director of Product Marketing at IRONSCALES February 2
I've partnered with PM to assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to the market, etc.). If something doe
Robert Campbell
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant at | Formerly PayPal, eBayFebruary 9
Creating a process to address minor releases and enhancements is often as important as your major product launch, especially if you're in a multi-matrixed business with lots of product teams releasing