How do you treat minor releases and enhancements in your GTM process?

3 answers

All related (15)

Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • January 23

These are typically small launches with functionality that maintains market position, parity, and performance. Communication channels should include but are not limited to: internal - slack announceme

6 Saves

Jeff Rezabek

Director of Product Marketing at IRONSCALES • February 2

I've partnered with PM to assign a launch level to a release based on a grade (is it new/innovative, is it going to match the market, impact to customers, impact to the market, etc.). If something doe

2 Saves

Robert Campbell

B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant at | Formerly PayPal, eBay • February 9

Creating a process to address minor releases and enhancements is often as important as your major product launch, especially if you're in a multi-matrixed business with lots of product teams releasing

2 Saves

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