How do you manage the internal communication of releases?
Any tips for this to happen recurrently and clearly for all stakeholders who need to know this information in advance?
Scribe VP of Product Marketing • 2y
One of my favorite expressions is “repetition doesn’t spoil the prayer.” Communication—or lack thereof—is the element that makes or breaks launches (or really anything in...
896 Views
Salesforce Senior Director, Product Marketing • 3y
We communicate product releases via a number of channels: On-demand training for sales & cs, in-app messaging for customers, live Q&A day training for sales &...
1089 Views
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Meta Product Marketing Lead, Facebook Monetization • 2y
Good internal communication is a super power of great product teams but it doesn’t happen without concerted effort. The benefits are big though. Gets everyone in the co...
1758 Views
Oracle Director of Product Marketing • 2y
Coordinating the internal communication for product launches calls for thoughtful planning and straightforward messaging. It kicks off with crafting a comprehensive commu...
283 Views
Clari VP, Brand, Content and Product Marketing • 4y
First off, we should clarify that releases do not mean launch and vice versa. There's a distinction there that I believe we will address in another question, part of this...
725 Views
Observable VP, Marketing | Formerly Figma, Abstract • 3y
I segment communications into three audiences:Product management Project DRIs (Directly Responsible Individuals, typically marketing team members)LeadershipCommunication ...
947 Views
Related Questions
What are your go-to strategies to keep the product top-of-mind beyond the initial launch?What are some methods (e.g weekly company-wide emails) that the PMM team helps to keep the entire company informed on what was released this past week/month and the upcoming releases? How do you get the Product teams to help contribute to these updates? Internal buy in can be a huge driver in the success of a product launch. What are some tips for making product launches a big moment internally and building buzz? How do you refine your messaging and get the latest one adopted even after launch?How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?