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How do you partner with other departments (e.g., marketing, sales) to generate sales qualified leads?

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3 Answers
  1. Tim Britt
    Tim Britt

    Freshworks VP Partnerships • 3y

    First of all have a clear strategy that people can understand and make relevant to their own business unit, try and set clear goals and KPIs you are focusing on for the short term plus the long term outlook over the next 3 years. The next step is to spend time discussing this and answering any questions, don't just send them a power point and expect them to understand it, and you may need to do this multiple times across various stakeholders.  Define what an SQL is and make sure you are aligned, ...Read More

    1,967 Views
  2. Marleyna Mohler
    Marleyna Mohler

    Attentive Sr. Director of Inside Sales • 3y

    SDR teams can work with marketing to optimize web content to generate interest, run ABM campaigns, strategize events, and develop content to accelerate deal cycles. Other internal collaborations might be: Partnerships- coordinate introductions to accounts through partners. Product- Identify accounts that could benefit from upcoming product enhancements and create sequences to share relevant information. Customer Success (CS)- Utilize CS's knowledge base to develop persona-specific playbooks that ...Read More

    2,000 Views
  3. Fabio Maglieri
    Fabio Maglieri

    Voyado Country Manager DACH • 1y

    It takes a village... Enterprise Sales is a team effort and it needs all hands on deck to achieve great things. Partnering with departments like Marketing, Sales, Partner Management and even Customer Success is essential to generate high-quality leads that convert. 1. Align on the Ideal Customer Profile (ICP) and Qualification Criteria First, it needs to be ensured that everyone — Marketing, SDRs, AEs, Partner — agrees on what an SQL actually is. Who are we targeting (industry, size, title)? Wha ...Read More

    435 Views

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