Matt DeLaney

Industry PMMs must: Have a comprehensive understanding of the entire product suite Be exceptional at influencing and building relationships with Sales Be especially knowledgeable about how their product aligns with industry-specific regulations 1. Industry PMMs often require a more comprehensive understanding of the entire product suite. Generally, you'll find Industry PMMs at larger companies. Such companies have several products with conventional PMMs assigned to each of those product areas. I ...Read More

I like Christina Franson's mixed berry fruit salad analogy in an earlier comment. In industry marketing, you often synthesize multiple product areas to present a holistic solution to buyers in a specific industry. A PMM owning a specific product area will often focus more deeply and narrowly on their domain. That's not as true at a startup. But at a startup, you are less likely to find industry marketers anyway. This may be my personal experience, but I've also observed that industry PMMs tend t ...Read More