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What does an industry product marketing manager need to be exceptional at compared to product marketing manager?
All related (15)
Related Ask Me Anything Sessions
How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ?
What is your strategy for creating dynamic, interactive "canned demos" for the sales team given that the product frequently changes?
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
Other Job Functions
How do you break down responsibilities and KPIs for product launches between product management and marketing?