What does an industry product marketing manager need to be exceptional at compared to product marketing manager?

With my industry product marketers, I nurture the development of a set of skills that I feel differentiate them. These are the skills I feel an industry product marketer ...

PMMs and Industry PMMs are very similar in terms of the core skill sets needed to be successful in their roles. The biggest difference is that they need to intimately und...

Generally, I'd say two things: 1) having enough familiarity and understanding of an industry to know how to craft a message that lands with a given audience and avoid mis...

Internal evangelism and industry expertise. Yes, you need all the core PMM skills. You might even need to be a stronger writer and positioner than the core PMM. But if ...

Storytelling, bringing the customer vision to life, and having a wide variety of skillsets (I always love ex-entrepreneurs) is vital for an industry marketer to be except...

All product marketers, no matter their focus area, need to understand both their product and their buyer -- but industry marketers tend to overindex on understanding the ...

Industry product marketers need to have a solid knowledge of the pain points and needs for the audience they serve and be able to translate product benefits into customer...

Industry PMMs must:Have a comprehensive understanding of the entire product suiteBe exceptional at influencing and building relationships with SalesBe especially knowledg...