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How does industry solutions look different that product marketing? How does this role work with product marketing?

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2 Answers
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  1. Christiana Franson
    Christiana Franson

    Dropbox VP, Head of Product Marketing • 4y

    I love this question, as I've spent time across these related organizations in my career (Product Marketing, Solutions Marketing and Industry Marketing).  Typically, Industry and Solutions Marketing consider the audience and business outcomes related to the combination of multiple products (and sometimes multiple products + tech partners).  Industry will be considering the specific audience (often a vertical like Fin Serv or Healthcare) whereas Solutions will be thinking about it horizontally.  ...Read More

    1,903 Views
  2. Matt DeLaney
    Matt DeLaney

    GitLab Senior Product Marketing Manager, Industries | Formerly LaunchDarkly, SnapLogic, Tableau • 10mo

    I like Christina Franson's mixed berry fruit salad analogy in an earlier comment. In industry marketing, you often synthesize multiple product areas to present a holistic solution to buyers in a specific industry. A PMM owning a specific product area will often focus more deeply and narrowly on their domain. That's not as true at a startup. But at a startup, you are less likely to find industry marketers anyway. This may be my personal experience, but I've also observed that industry PMMs tend t ...Read More

    253 Views

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