N Ali

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How do you approach messaging for things that might not excite the customer?

N Ali

April 9

First, is there product market fit? Does the product solve a big enough pain point customers are willing to pay for it? If not sure, it's time to talk to some potential customers and find out. Second, assuming there is PMF, look at how competitors are messaging. You don't want to be like them. Bu......Read More

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Where do you usually structure your feature/product launch messaging? We have different feature launches and have been creating different documents, but we found that it's been difficult to search.

N Ali

April 9

Here are recommendations: 1. Keep it in one main "document" whether it's a wiki page, Excel, Powerpoint, or Word file with sections for feature and/or product launches. 2. Make sure the main document has a ToC, preferably one that is automatically generated. 3. If one document becom......Read More

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