Question Page

Where do you usually structure your feature/product launch messaging? We have different feature launches and have been creating different documents, but we found that it's been difficult to search.

Christine Sotelo-Dag
Close Head of Product MarketingApril 19

This is not an easy problem to solve and definitely depends on what tools your company uses. In the past we've used Coda or Notion when those were the tools our entire company was leveraging as an internal portal. However, the easiest way to do this is likely to create a google drive that has folders for templates, your company, products, feature messaging and you can point stakeholders to the folder.

853 Views
Nick Ali
Senior B2B MarketerApril 10

Here are recommendations:

  1. Keep it in one main "document" whether it's a wiki page, Excel, Powerpoint, or Word file with sections for feature and/or product launches.

  2. Make sure the main document has a ToC, preferably one that is automatically generated.

  3. If one document becomes too overwhelming, split off the low level details into separate "documents."

    • Link to the separate documents from the main document.

    • Link from the separate documents to the main document as well.

    • Keep all the documents in the same folder or directory. It's a lot easier for tools to search through a bunch of files in one place than looking all over the network (and it's faster and less frustrating).

410 Views
Crafting Compelling Messaging
Thursday, February 27 • 12PM PT
Crafting Compelling Messaging
Virtual Event
Megan Dorcey
Anagha Sant
Rachel Cantor
+237
attendees
Top Product Marketing Mentors
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Benefits
Susan "Spark" Park
Susan "Spark" Park
Pinterest Director of Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud