Sharebird

Where do you usually structure your feature/product launch messaging? We have different feature launches and have been creating different documents, but we found that it's been difficult to search.

Answer
2 Answers
  1. Christine Sotelo-Dag

    Close Head of Product Marketing • 2y

    This is not an easy problem to solve and definitely depends on what tools your company uses. In the past we've used Coda or Notion when those were the tools our entire company was leveraging as an internal portal. However, the easiest way to do this is likely to create a google drive that has folders for templates, your company, products, feature messaging and you can point stakeholders to the folder.

    1,007 Views
  2. Nick Ali
    Nick Ali

    Senior B2B Marketer • 2y

    Here are recommendations: Keep it in one main "document" whether it's a wiki page, Excel, Powerpoint, or Word file with sections for feature and/or product launches. Make sure the main document has a ToC, preferably one that is automatically generated. If one document becomes too overwhelming, split off the low level details into separate "documents." Link to the separate documents from the main document. Link from the separate documents to the main document as well. Keep all the documents in th ...Read More

    428 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors