Where do you usually structure your feature/product launch messaging? We have different feature launches and have been creating different documents, but we found that it's been difficult to search.
2 Answers
Close Head of Product Marketing • 2y
This is not an easy problem to solve and definitely depends on what tools your company uses. In the past we've used Coda or Notion when those were the tools our entire co...
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Here are recommendations:Keep it in one main "document" whether it's a wiki page, Excel, Powerpoint, or Word file with sections for feature and/or product launches. Make ...
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Does your method for developing product messaging differ from creating campaign narratives or website messaging?How do you create messaging when you have so many segments with different needs?What is your approach on developing messaging for new product/features? Do you have a go-to framework for building messaging for new products?