Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?

We have a strong community in the dbt Slack channel, but it's not inclusive of all dbt practioners. So we use four main channels to get in front of our target audience: 1...

I'll answer how I get to creative value props for developer-focused products, I hope that helps! Be unfailingly curious about who your persona is—developers are incredib...

Email is the best option. If you have a developer community on Slack, messaging directly in the community could also work. We limit our emails to one monthly message focu...

First off, I recommend reading my friend Adam DuVander's book Developer Marketing Does Not Exist. He is the master of teaching people about how to work with developers. I...

I'd suggest: An engineering blog on your website which would include blogs about how your engineers did x,y,z; overcame certain professional challenges, etc. Using Twit...

Before launching, work with someone or a company in your developer community to build something interesting with the features. Document the process, put the code up on Gi...