Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?

We have a strong community in the dbt Slack channel, but it's not inclusive of all dbt practioners. So we use four main channels to get in front of our target audience: 1. The dbt Slack community, when announcements are highly relevant to their work 2. Quarterly product launch events targeting existing users that want to go deeper on new releases 3. A "how to" write-up for our DevBlog paired with a "why we did it" blog for our Corporate Blog  4. A monthly product newsletter that might include an ...Read More

I'll answer how I get to creative value props for developer-focused products, I hope that helps! Be unfailingly curious about who your persona is—developers are incredibly diverse, so you need to dig into the nuance of your target's unique motivators, goals, beliefs... Capture this detail and use it to inspire the core message. Take inventory of the messaging in your space. Understand what it's like to be your target persona in a sea of messaging that they encounter each day. If your core value ...Read More

First off, I recommend reading my friend Adam DuVander's book Developer Marketing Does Not Exist. He is the master of teaching people about how to work with developers. In the past, when I've done developer marketing, these were some of my most successful initiatives (but please read Adam's book as he's much more comprehensive):1. Create a solid developer portal that not only provides access to your developer tools and technical documentation, but also includes examples of what other developers ...Read More

I'd suggest: An engineering blog on your website which would include blogs about how your engineers did x,y,z; overcame certain professional challenges, etc.  Using Twitter and LinkedIn for communicating about the product and for pushing the Engineering blog/posts Participating in Stack Overflow channels that are relevant to you  Depending on the current size of your customer base, I'd create support/forum channels specifically in Slack and/or Provide proper developer documentation - check out T ...Read More

Before launching, work with someone or a company in your developer community to build something interesting with the features. Document the process, put the code up on Github if possible. Make it part of the messaging. It's gives developers a real example of why they should care about the launch. The slack channels, and other push marketing like corporate / engineering blogs, developer docs and portals, release notes, office hours, newsletters, and podcasts are table stakes now. No one buys the ...Read More