How do you approach messaging for things that might not excite the customer?
For example, when needing to communicate a price increase or end-of-life message?
3 Answers
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
Honesty is the best policy, as they say. Be direct, don't get creative, and don't sugarcoat the message. The key is to show empathy for the customer's perspective. Explai...
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First, is there product market fit? Does the product solve a big enough pain point customers are willing to pay for it? If not sure, it's time to talk to some potential c...
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Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • Tue
This is fundamentally a trust and governance question, not a messaging exercise.When communicating decisions that customers are unlikely to welcome – such as price change...
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